Administrators and editors can survey, analyze and segment the target group in real-time, based on activity and content in the community. In return for valuable services offered, visitors provide you with a loyal and segmented audience as well as answers to your questions. And this helps you to create interesting and relevant information in the community-efficient communication and lasting relationships.

Marketing for your community members

The members of an online community have clearly stated their interest areas by joining the community. When communicating with the members, you already know what kind of services and products they might be interested in. A community truly enables one-to-one marketing and pin-pointed communication. When the recipient revceives information that is relevant to them, then the response rates also go up. The community owner also has an unprecedented opportunity to develop new products and services based on the content and discussions in the online community. EPiServer Community has functions available for analyzing the content in the community, which makes this process smooth and straightforward.