Forbedret kundeopplevelse for SF Anytime

SF Anytime var på utkikk etter en større, bedre og mer interaktiv løsning for sin "video-on-demand" tjeneste for kunder i Norge, Sverige, Danmark og Finland. Det naturlige valget for dem var EPiServer.

"Vårt søsterselskap, SF Kino, hadde allerede valgt EPiServer CMS for sine nettsteder, noe som gjorde vårt valg ennå enklere. Vi ser på mulighetene for samarbeid med SF Kino i fremtiden og en felles plattform, basert på EPiServer CMS og EPiServer Commerce, vil ha store synergieffekter," forklarer Fabian Bonnier, Project Manager at SF Anytime.

En fleksibel plattform

Det gamle nettstedet var vanskelig å navigere i, fungerte dårlig på Mac og tidkrevende å administrere, redigere og oppdatere.

"Vår oppgave er å lage et nettsted som inspirerer kunder til å finne gode filmer som de liker og gjøre prosessen med å leie og betale så enkelt som mulig. Med EPiServer fikk vi et fleksibelt verktøy for håndtering av innhold. Vi kan utvide med nye funksjoner og med et forenklet grensesnitt for administrasjon kan vil enkelt oppdatere med nytt og interessant innhold. Dette gjør ting enklere og mer morsomt både for kunder og for oss som jobber med nettstedet," sier Fabian Bonnier.

E-handel perspektivet

"Når vi hadde tatt beslutningen om å lage et nytt nettsted begynte vi se prosjektet ut fra et e-handelsperspektiv. Hovedmålet for nettstedet er å leie ut flest mulig filmer og generere inntekter. Men god kundeservice og spredning av våre produkter til en bredere målgruppe, Anytime, Anywhere, er sentralt i en e-handelsstrategi," sier Fabian Bonner. Vi så på ulike løsninger, også muligheten til å bygge vår egen commerce løsning fra bunnen av. Når vi skulle konkludere kom vi frem til at EPiServer Commerce dekket våre krav veldig godt og det ble et naturlig valg for vår satsning på e-handel" fortsetter Fabian Bonner.

Consumer-friendly website

SF Anytime's main objective was to develop consumer-friendly sites to create the opportunity of maintaining a dialogue with the media and consumers alike. The objective is to encourage more consumers to view films in their own homes, at their leisure. To be successful, SF Anytime realized that the user experience is crucial and that a forum where regular film viewers and enthusiasts can quickly and easily search, find and share– general information or a particular film, will have an impact on the result.

EPiServer Commerce enables SF Anytime to easily show selections that other customers has made, and adding a social commerce touch by displaying ratings for the movies. Consumers can leave feedback ranging from simply rating the film to providing more editorial reviews that other consumers will find beneficial when making their own film choices. Finally, the payment process is made simple to navigate by employing the EPiServer Commerce module.

"We want an editorial tool – not just a site presenting a load of products. We want to be able to write about the films and provide editorial reviews," continues Fabian Bonnier.

"It's also important that the media can leave their comments and that we can collate reviews by film critics and bloggers. We carry 3,500 films, and want our customers to be able to find great films and ones they will personally enjoy. We don't want all the focus to be on the latest, chart-topping successes.", says Fabian Bonnier.

Four separate markets take globalization support

And while Sweden is considered to be the main market, the other three sites are independent services requiring translation and adaption to the local markets.

"The product range available in these four countries is very similar, but not identical as we own different rights in different countries," says Fabian Bonnier.

EPiServer CMS provide great globalization support for easy language maintenance and overview as well as side-by-side comparisons of pages in several languages.

Uses the website as the hub for their customers

For SF Anytime, selecting a platform that they can continue to grow with in the future was critical. This new website format is one step in the right direction, but they have even bigger plans for their online presence.

"Our objective is to get more consumers to watch more films – and preferably via our service. And although consumers can choose whether they wish to watch online or access our films via smart TV apps and Android tablets, they have to go to the website to set up and manage their personal account, so the website serves both as the hub of our service and the consumer's key to his or her own account," explains Fabian Bonnier.

Marketing resource for operators and potential partners

While end-consumers are a huge target group for the site, an equally important target group is other industry players: the site is also a marketing tool towards operators and potential partners.

"We work in close collaboration with consumer electronics companies launching smart TVs. They promote SF Anytime because we provide films through their app stores, and consumers who want to watch films using these apps need to set up an account with us on our website. And this also generates traffic to our site," continues Fabian Bonnier.

SF Anytime – Offering video-on-demand services to Nordic consumers

Launched in 2002, SF Anytime is a video-on-demand service that primarily offers films to consumers in the Nordic and Baltic regions. Initially presented solely as an Internet facility, the company has since expanded into other media interfaces such as smart TV and Android tablets. SF Anytime currently offers approximately 3,500 titles, and aims to expand its offering by a further 1,000 titles per year.

Partner

Neonstingray
Contact person: , +46 70 616 73 02