With Episerver Find, we created a new way to present products and content. Increased organic search traffic, higher visitor engagement and a lift in conversions are the results. Now, we introduce Episerver Find for Ektron – a small step to install, but a giant leap in value.
A new set of tools to attract, engage and convert visitors into customers.
Providing relevant, search engine optimized content and product landing pages for all search queries has up until now been a laborious task. Episerver turns search queries into highly relevant landing pages with advanced tagging and faceting technology, setting your content and product information free from rigid site structure. You can quickly create high volumes of landing pages that are consistently updated to reflect the best products or content for any relevant global search term.
Episerver has revolutionized the way Small Luxury Hotels of the World™ work with landing pages and campaigns.
— What really delights us is the ability for us to deliver custom landing pages very quickly. For instance, we might want to produce a page with a list of ‘Italian lake’ hotels for an email campaign. Previously, we would have to pick out hotels manually, but now we can set a few criteria and in a short time have a complete landing page. That ability alone has saved us about 70% of the time it takes to create a new campaign.
Kurt Allen, Director of E-Commerce
Small Luxury Hotels of the World™
Using visitor segments, you can show your content and products up front – always updated, always relevant. Previously you would depend on the internal structure that marketers and merchandizers use to manage content and products. Now, you can create engaging pages that are tailored to each visitor. Additionally, Episerver will improve the customer experience by recommending related content or products to visitors automatically. This will keep the visitor engaged, and maximize the chance of a conversion. Dead ends? They will be a thing of the past.
Episerver Find bridges the gap between analytics and action, through the ability for marketers and merchandizers to add best bets, synonyms and suggestion immediately from the statistics view. No need to switch tools anymore – when you see it, you can act on it.
The search box may not look like much, but underneath lay hidden powers – and opportunities. Gartner research shows that consumers are expecting more from search, since they frequently use services such as Google search and Google Now, Apple’s Siri, and Facebook Graph Search. A whopping 92% of Internet users says they use search engines, more than any other online activity, including email. This creates high expectations. Search is now used as navigation. At Episerver, we see that search not only requires highly evolved technology, but also knowledge about how visitors behave and what their expectations are. And seemingly simple features, such as spelling suggestions has an impact on relevance and conversions.
Let your visitors help you boost your conversions rates. The more you listen to their intentions, the better you can serve their needs, and the search box is the right place to begin. Use autocomplete, related queries and behavioral ranking to boost search relevancy and accelerate your visitors’ path to conversion. Episerver learns from past behavior, and continually optimize suggestions and search results. Thanks to the advanced ranking methods visitors get results that are spot-on. And the result for you? Supercharged conversion rates.
How does your on-site search stack up? The leading training and staffling company Lernia reviewed their web statistics, and learned that the conversion rate for visitors that use on-site search is more than double that of non-search users. It’s easy to find out – just head into your web analytics tool of choice and see for yourself!
Request a personal demo of Episerver Find and experience search that give business results.