Use search to drive conversions

40% of potential buyers land on a product listing page. Helping your customers find the products most relevant to them - with the ability to quickly filter, sort and search - gives them a better experience. Since Episerver’s behavioral search is an integral part of the search solution, you can take visitors from intent to purchase in no time.

Use visitor behavior to improve relevancy

Search may be common on almost every modern website, but the technology behind the search function and the experience it delivers can make a big difference.

  • Episerver’s faceted navigation allows your customers to easily drill down to their interest areas. Navigation, search boxes, and product listings are optimized using knowledge about how visitors behave and what their expectations are.
  • Real-time analytics, provided in a single dashboard, enable your team to take immediate action using capabilities such as autocomplete, best bets and synonyms - all helping guide your customer toward checkout.
  • Behavioral boosting and content recommendations immediately deliver improved relevancy to visitors and help increase conversions.
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Episerver Digital Commerce

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Episerver benefits for product discovery

  • Faceted navigation

    Help customers quickly and intuitively drill down to the products they are most interested in. With dynamic faceting, navigation is instant and personalized for any criteria, from product category to price.

  • Guided search

    Provide an assisted search experience the moment a user begins to type a search phrase. Episerver is there to help: from type-ahead and autocomplete to best bets and spelling suggestions, all with advanced multi-language support.

  • Behavioral boosting

    Deliver an optimized search experience without the effort: Episerver constantly monitors customers’ search queries and their actions, learning from their behavior to yield the most relevant results.

Gartner on search

Gartner research shows that consumers are expecting more from search, since they frequently use services such as Google search and Google Now, Apple’s Siri, and Facebook Graph Search.

92% of internet users says they use search engines more than any other online activity, including email, which creates high expectations.

With competition on the rise, delivering great search experiences to your customers has never been more important.