Deliver personalized experiences

People connecting with you digitally are telling you what they want, but are you listening? Episerver collects and aggregates personal and behavioral data to help you build a clearer picture of your customers. Then it engages them with an optimal individual experience.

Integrated personalization for a more relevant experience

Episerver personalization is an integral part of the authoring and campaign experience. Working in conjunction with Episerver’s embedded A/B testing and enterprise search technology, it ensures your landing pages and content are always dynamically individualized. 

  • Comprehensive personalization engine brings intelligent context to your content.
  • Seamlessly merge digital behavior with your marketing automation data.
  • Drag-and-drop interface allows rapid setup of multi-level personalization rules and criteria.

Benefits of Episerver’s personalization

  • Personalize anything

    A page, an image, a video, or even a sentence. There are no bounds to what you can personalize in Episerver, and you can do it in a matter of seconds. The result: higher conversions – every time.

  • Persistent profiles

    Every action counts. Since Episerver connects to your marketing automation system and combines it with behavioral data, you can easily create highly individualized campaign content. The result: more click-throughs.

  • Contextual recommendations

    Make sure you immediately engage a new visitor with content that is automatically tailored to them, based on behavioral, contextual and campaign data. The result: increased brand affinity and lower bounce rates.

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