Smarter email marketing – personalized and automated

What are the emails you open the most? The ones that look like they were actually sent to you. Everyone knows that email marketing works when done right – but the trick is actually getting it right. Find out how Episerver can help you send relevant, personalized emails every time, at exactly the right time.

Email marketing benefits

  • No limits on creativity

    The first step of any campaign is often to create a great email. With access to your whole content and product repository, it couldn’t be easier. Thanks to templates, you don’t have to reinvent the wheel every time.

  • Individualized content

    What if every email you sent was unique to that recipient? It is now. Thanks to Episerver’s machine learning, every customer gets content or products that are uniquely tailored to them.

  • Tightly integrated

    Email marketing needs to be integrated into your digital marketing efforts. Episerver is the one platform to combine content, marketing, and commerce in the cloud. Your campaign will be producing great results in no time.

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Extraordinary emails

With the rise of smartphones and connected consumers, email marketing has become an essential way to reach people. There is a huge difference, however, from reaching someone’s inbox and actually getting them to engage.

  • Create cross-device emails: Responsive emails that look perfect on any device and email client, with instant in-device preview.
  • Plan and automate: Built-in campaign automation lets you execute campaigns by simply drawing them, with behavioral triggers for real-time emails.
  • Personalize and target: Include product recommendations and content that is specifically chosen for each individual recipient.
  • Deliver and track: Episerver’s world-class email delivery ensures that emails reach their recipients quickly and reliably, regardless of the size of the campaign.

Optimized, dependable delivery

Even the best planned campaign may fail if your emails don’t get through to recipients, or if they get buried in inboxes.

Episerver includes a proprietary delivery platform that ensures that emails really reach your customers, regardless of the amount of emails you send. A dedicated delivery team ensures that your emails will always be successfully delivered.

Episerver also intelligently selects the perfect time to send an email to each individual recipient, based on their email opening behavior. This increases open and engagement rates, and ultimately the effectiveness of your campaign.

4 steps to simplify customer experience

With all the talk about customer experience today, it’s easy to lose sight of what it really means. What it means is this: when you fail to provide a good experience for your customers, you will lose them and money due to disloyalty.

Learn from our experts how you can provide a better customer experience. We also share how you can easily improve customer experiences using Episerver Digital Experience Cloud.

Download our Digital Experience Guide