Content Marketing for Digital Commerce

A maturity index for UK’s top five retailer sites

Smart B2C and B2B companies are already using content marketing to drive ecommerce journeys. The value of content in ecommerce lies in helping customers make buying decisions beyond features and functions. To access how top ecommerce sites are tackling the content experience, we’ve compared their performance based on a set of criteria:content marketing showreel

Companies benchmarked in this report:

Scotts Menswear

Littlewoods

B&Q

Lastminute

Massey Ferguson

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