Mobile is now at the forefront of a great e-commerce experience. Our annual mobile commerce report looks into what matters most to the connected customer, and puts top retailers to the test by benchmarking their ability to deliver on mobile experience.
This year we commissioned five independent surveys, researching 5,300 consumers across the UK, US, Benelux, the Nordics and Australia. These surveys analysed everything from international customer expectations through to preferences for the mobile experience in terms of layout and application design.
In this report: