After a thorough evaluation, it was decided that Episerver CMS was the best tool for Scandic. The goal of the project was primarily to increase the number of online-bookings from current 10 percent to 30 percent.
With the new solution Scandic now has a fast and easy-to-update website with a fresh and modern look. "We have primarily focused on simplifying the booking process for our faithful business travellers by shortening the booking process considerably. The website is definitely our most important marketing and booking channel since we can rapidly communicate with our guests in a cost-efficient way", says Johan Michelson, Marketing Director at Scandic.
The project was initiated with an extensive study where Sogeti, in collaboration with Sapient Sverige AB and Scandic Hotels, analysed the business needs to be satisfied through the new solution. Sogeti then developed the new website in Episerver CMS. The solution contains vital functions for among other things reservations, loyalty programs, conference inquiries and offers. In addition, there is search tool to find a hotel as well as retrieve information about each hotel.
The website is posted on five domains and uses Episerver's built-in globalization functionality and is currently available in five languages (English, Swedish, Finnish, Danish and Norwegian).
Sogeti also implemented and integrated the Episerver-based website with third-part products such as ImageVault for image handling, Omniture for web statistics and TradeDoubler for affiliate networks. During this part of the project Sapient worked on the integration with OPERA, the business system used for reservations and customer information.
Episerver is used for all information on the website so that it can be easily updated and keep performance high. Unique information for each reservation is collected from OPERA, the underlying business system.
Scandic Hotels was acquired by EQT from the Hilton Group during spring 2007. As a part of the transition to again become a hotel chain of its own it was decided that the Scandic website was to be completely rebuilt. In choosing the CMS tool Scandic focused on simplicity for both editors and end users including performance and operational security.
Scandic is the Nordic region's leading hotel chain, with about 140 hotels in nine countries. The Scandic website is the most visited hotel website in the Nordic region with about nine million visitors yearly.
We have focused on simplifying the booking process for our faithful business travellers by shortening the booking process considerably. The website is definitely our most important marketing and booking channel.Johan Michelson, Marketing Director at Scandic