Poise’s new website isn’t just about selling a product
Poise offer a range of incontinence liners, ultrathins and pads for everything from light protection for the odd little leak to heavier pads for overnight use. They wanted their digital presence to provide a safe haven that works to expand the reach of their brand as well as gain the reputation of being a trusted source of information.
The main goal of the website is to drive women towards requesting a free sample. Customers follow the clear steps from identifying their problem, to a recommendation of the best solution, to being offered a free sample.
Poise’s new website isn’t just about selling a product, but is also a go to place for information, tips and sensitivity to what can be a distressing situation. Once customers experience the uniquely user-friendly design, they’ll keep coming back.