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Impeccable consumer eCommerce experiences have trained B2B eCommerce customers to expect B2B experiences that are immediate, seamless and relevant. B2B companies that respond to this reality stand to gain, while those that ignore the rising expectations of their customers will fail.
Online marketing and digital commerce have turned the traditional retail world upside down and today, combining traditional and digital sales channels is instrumental to achieve increased brand awareness and loyalty among your customers.
Nobody gets digital commerce right from day one - Learn how to do product marketing Sharper, Quicker and Super Effective
Everest’s marketing focus is on Lead Generation for the sales force and in recent years, an increasing proportion of Everest’s Leads have been converted online. Over 60% of purchases now come directly from the Everest website.