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Content is everything. Manage it wisely.

All content management systems are not born equal. In EPiServer 7 CMS, editors and marketers can both create and experience content simultaneously. This means you can see exactly what your audience will see, in the way they'll see it, whatever screen or context they are in.

The result? A smarter and faster approach to content creation. And your organization fast tracked to creating truly great online customer experiences.


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Craft online experiences. Smarter and faster than ever before.

Our experience editor shows you only what you need at a given moment. No clutter, no confusion. The combination of an excruciatingly simple user interface for crafting experiences and powerful tools for marketing your content, business users are empowered for speedy, targeted execution.

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    Create content directly on-page and see your experiences come alive, just as any visitor would.
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    Work any device first with all functionality available. Switch device or channel with the click of a button.
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    Interact with all types of content in one coherent and intuitive way. Drag and drop blocks, media, videos, forms or pages onto a desired area and they will automatically snap into place.

Video: Smart landing pages with intelligent content

Engineered for managing experiences in a mobile world

Every function in EPiServer has been engineered for managing experiences in a mobile world. Our interface allows marketers to work mobile first, just as naturally as desktop first.

By making mobile and tablet first class citizens and by ensuring that all experiences are instantly available for all screens, we put you in control of creating the sort of seamless and rewarding cross-channel experiences that make customers come back for more.

Intelligent content. Unlocking the potential of your assets.

All content that you create in EPiServer is intelligent. This means it can be used on all site, screens and channels and that it will automatically adjust to fit the layout. The experiences that you create will also become smarter over time, as the system learns from your visitors and decides which content to surface more often.

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    Automatic layout management empowers content creators to display information as they want, while staying consistent with brand guidelines.
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    Personalize blocks and pages to show the most relevant information for each of your customer segments.
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    Content blocks marked with stripes have been created in more than one version and will self-optimize to show the version most likely to entice action.

Create once. Reuse across sites, screens and channels.

Create a piece of content once and use it across all of your screens, channels or sites. Imagine the hours saved in content creation, editing and formatting - allowing you to focus on optimizing the customer journey, driving higher conversion rates and improving customer satisfaction.

We call it content without boundaries.

Bringing simplicity to organizations with complex needs

Organizations have complex needs and EPiServer provides the alternative of buying into simplicity while ensuring an enterprise ready environment. Run as many sites in as many languages as you want, share assets between them and let an unlimited amount of editors collaborate to get things done.

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    Context-dependent asset panels ensure different types of users see what is most relevant to them. Easily add gadgets, such as conversion statistics and version lists for marketers, while surfacing workflows and site management gadgets for site owners.
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    Automate approval workflows and perform quality assurance before content goes live. Assign access rights to define who can create, view or modify content at the most granular level, across all sites.
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    Use personalization to allow a global site to reach the local customer and be relevant, enabling you to better communicate with targeted audiences and improve conversion rates.

Expand without customization using the EPiServer Add-on Store

The Add-On Store is available right from within EPiServer and enables site-owners to add carefully selected and verified add-ons, that work seamlessly with the EPiServer platform. In this way, organizations can add new functionality for specific needs, quickly and without customization.


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See EPiServer 7 CMS in action today!

In a demo tailored to your requirements, a product expert will demonstrate how EPiServer can impact the customer experience, increasing conversions and driving revenue from your online strategy.