Today’s marketing has to get smarter, faster. Marketers are under greater pressure than ever to be more agile, more personal and deliver more effective campaigns.
With EPiServer on your side, you can improve the speed and adaptability of your marketing. Our digital marketing system lets you promote, personalize and measure content across all channels, so that you can respond quicker to change, run rapid iterations and be one step ahead of the competition.
Discover a new breed of digital marketing and take your online presence to the next level.
With our personalization manager, you can tailor content for your visitors and present contextualized information that is relevant to their demographics, purchase history, interests and the ways in which they interact with your content.
A few years from now we will look back at the web of today and be amazed at how static and impersonal it was. For organizations looking to take the next leap in digital marketing, personalization is a natural step.
Personalization is about delivering targeted content and adaptive web experiences based on what you know about each visitor. Get it right and you'll surprise and delight your visitors while driving your website to new levels of effectiveness.
Knowledge base: How can I personalize my content?
Use our experience editor to effortlessly create self optimizing landing pages with any layout you want, while adhering to brand guidelines. If you are in a campaign-site setting, you can reuse content block from other sites and just drag them into your landing page.
The way to optimize your content in EPiServer follows the very same pattern as for when creating experiences. Just drag and drop the combinations you want to try out and define the success criteria and the system will take care of the rest.
EPiServer also introduces the idea of goal-driven content creation. This means that once you create a page or a block you are triggered to set the goal for it first and thereafter create the content that should drive the visitor to that goal.
By nudging business users to be more data-driven, our customers are having more success with their digital strategies.
When creating a piece of content in EPiServer, a text analysis function kicks in to analyze the text and suggest keywords for optimization. This way you get a helping hand in finding the right words that will improve your SEO ranking and drive traffic to your site.
Knowledge base: Why SEO belongs to content marketers
Marketing automation makes processes that would otherwise have been performed manually much more efficient while helping to deliver timely, relevant content to your target audience across every channel and device. With a single source of content and marketing data, Silverpop Engage ensures that every customer touch point, across every channel, is designed to create engagement and increase conversions.
Add-on Store: Silverpop Marketing Automation
Up next: Analytics and insights
In a demo tailored to your requirements, a product expert will demonstrate how EPiServer can impact the customer experience, increasing conversions and driving revenue from your online strategy.