Agenda 17 May - Ascend Helsinki

09:00: Welcome!

Anna Perho, our moderator of the day, will kick off the day by welcoming everyone to Ascend Helsinki 2018.

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09:10: Keynote: Episerver Product Strategy and Roadmap

Get right up-to-date on Episerver’s vision and product strategy for 2018 and beyond. You'll understand what Episerver's product roadmap for digital content, commerce, and marketing means to you and how it translates into significant investments we’ve made in areas such as cross-channel campaign management, artificial intelligence (AI) and autonomous personalisation, all designed to empower you to achieve continuous one-to-one engagement with your customers through truly immersive experiences. 

This presentation wil be in English.

Speaker: James Norwood, EVP Strategy & CMO, Episerver

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09:45: Customer Case: Finnish Tax Authority (Vero) will share their experience with their site overhaul

Vero.fi moved to a new publishing platform a year ago. As a result of the transfer, content production practices and content creators' lives changed. At the same time, the development of the online service got a new boost: new user interface elements and different ways of presenting content are experimentally tested and created on the terms of content and customers.

This presentation wil be in Finnish.

Speaker: Seniha Cihangir, Network Communication Manager at Vero

10:10: Coffee break

Coffee break in the exhibition area. Take the chance to network with other peers in the industry and visit all the sponsor booths between our speaker slots.

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10:40: Increase B2B sales by understanding digital buying intent

Traditional B2B sales organizations are geared towards cold calling and person-to-person sales. Yet the future of B2B sales is digital. Already half of B2B buyers are millennials, whose preference for digital interactions is quickly reshaping the customer journey. Companies now need a more digitized approach to understand how potential customers research and evaluate a business before they ever make contact. This session will show how the most sophisticated B2B organizations are reshaping the marketing game to figure out when someone has buying intent. They are simplifying the buying journey and significantly increase profits compared to companies with less developed digital capabilities.

This presentation wil be in English.

Speaker: Jessica Fardin, Director Global Marketing 

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11:10: Autonomous Personalization: Put your content to work

In lieu of time-consuming and error-prone rules-based personalisation, Joey Moore, Director of Product Marketing at Episerver shows you how you can make use of autonomous personalisation - where machine learning-based algorithms are used to inject the right content at the right time for every single visitor. Join this session for an introduction to a smarter way to work with your content and learn how you can get started delivering a more personalised experience at every stage of the customer journey.

This presentation wil be in English.

Presenter: Joey Moore, Director of Product Marketing at Episerver

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11:40: Making sense of your data: From data management to data intelligence

Your guide to Episerver Insight with Greg Moore, Manager of Campaign & Personalization Strategy at Episerver.

This presentation wil be in English.

Presenter: Greg Moore, Manager of Personalisation & Campaign Strategy at Episerver

12:10: Lunch & mingle

Lunch & mingle in the exhibition area. Be sure to mingle with industry colleagues, meet our sponsors, and hear the latest from Episerver in our booth.

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13:10: Intelligent Campaigns: Omnichannel campaign management made easy

Greg Moore, Manager of Personalisation & Campaign Strategy shows how you can easily manage smarter, more effective campaigns across web, mobile, email and text message. Join this session and learn how you can connect with customers wherever they are, with messages based on real-time behaviour. 

This presentation wil be in English.

Presenter: Greg Moore, Manager of Personalisation & Campaign Strategy at Episerver

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13:40: Experience-Driven Commerce: Market, transact, and personalize experiences

Experience-Driven Commerce: Market, transact and personalize experiences

This presentation wil be in English.

Presenter: Joey More, Director of Product Marketing at Episerver

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14:10: Transformation of Digital Marketing Communications with Gasum

Olga Väisänen is Vice President, Communications, at Gasum. Olga is responsible for energy company Gasum Group's Communications and Marketing in the Nordics. She’s been working in marketing and communications for over 15 years. Olga supports Gasum's business objectives by developing and implementing communications strategies, plans and concepts. She takes care of the media and stakeholder relations, corporate communications as well as marketing and public affairs.

This presentation wil be in Finnish.

Speaker: Olga Väisänen, Vice President, Communications, Gasum.

14:40: Coffee Break

Coffee Break in the exhibition area. Take the chance to network with other peers in the industry and visit all the sponsor booths between our speaker slots.

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15:10: Uncovering AI in Finland with Microsoft

"Uncovering AI in Finland” is a joint study by Microsoft and PwC, and it explores how 20 leading Finnish organizations, both commercial and public, are embracing AI opportunities in practice to capture this potential. Additionally, the study discusses the role AI is currently playing in Finnish business and public scenes and digs deeper into the practical use cases and current best practices identified to set the pace for the AI journey. For concrete examples, the study contains concrete examples of how Amer Sports, City of Espoo, Elisa, HUS, Kone, OP, Stora Enso and Veikkaus have approached and implemented artificial intelligence.

This presentation will be in Finnish.

Speaker: Andreas Korczak, Marketing Director, Microsoft Finland

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15:30: Keynote speaker: "Why we fear" with Henkka Hyppönen

Henkka Hyppönen will talk about why we fear and how to dismantle this misunderstood emotion in business and in life. He will argue that fear makes us stupid; it collapses group intelligence, prohibits explorative behavior and shrinks our personal and professional lives to an absolute minimal. He will provide strategies to deal with this emotion, that anyone can use, in their own life and business to succeed.

This presentation wil be in Finnish.

Speaker: Henkka Hyppönen, creative director, entrepreneur, author, keynote speaker and media personality.

16:10: Summary of the day

Anna Perho, our moderator, will summarize the day.

16:20: Mingle

We will end our day with mingle in the exhibition area. Beverage and lighter snacks will be provided and this is another great opportunity for you to network and mingle with us at Episerver, with partners, and other industry peers.