Business Agenda

08:00: Registration

Collect your name badge, welcome bag and grab breakfast before the conference starts at 9am. 

09:00: Welcome to Ascend

Welcome to Ascend London 2018

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09:10: Keynote: Episerver Product Strategy and Roadmap with EVP Strategy and CMO, James Norwood

Join Episerver's Executive Vice President of Strategy and CMO James Norwood to get right up-to-date on Episerver’s vision and product strategy for 2018 and beyond. You'll understand what Episerver's product roadmap for digital content, commerce, and marketing means to you and how it translates into significant investments we’ve made in areas such as cross-channel campaign management, artificial intelligence (AI) and autonomous personalisation, all designed to empower you to achieve continuous one-to-one engagement with your customers through truly immersive experiences. 

09:35: AmazeRealise & The English Football League: 58 clubs, 1 platform, 9 months

Future-proof. Personalisation. Flexibility. Being one of the largest club associations in the UK, the English Football League (EFL) needed a new platform to do all these things and manage their 65 football club websites. Whilst maintaining some levels of standardisation it was equally important that each website portrayed themselves uniquely serving the needs of a global fan-base. Join Paul Diamond, Chief Client Officer, and Ross Jeavons, Head of Audience and Content at EFL to find out how they shaped a vision to ignite the passion of football fans and provide 65 clubs with a platform that delivered commercial success too. We will show you the process that allowed us to successfully deliver the largest Global Episerver DXC implementation project in just 9 months, across all devices and in real-time - harnessing the power of Episerver.

Presenters: Paul Diamond, Chief Client Officer at AmazeRealise and Ross Jeavons, Head of Audience and Content at EFL

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10:05: Guest Keynote: Creating a world-class omnichannel experience

In this keynote, Mark will guide you through what it takes to create a world class omnichannel experience, including:

  • Adapting bricks-and-mortar propositions to marry online and offline
  • Differentiating your business model from the ecommerce giants  
  • Examining what it takes to become truly mobile-first
  • Meeting the heightened expectations of consumers

Presenter: Mark Lewis, Practicology

10:35: Morning Coffee Break

Refresh with a beverage and snack. Meet our sponsors and mingle in the Epi lounge. 

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11:05: Improving the customer experience with GDPR

With the implementation of the EU General Data Protection Regulation (GDPR) rapidly approaching, Episerver is transforming our business to enable all of our Digital Experience Cloud customers to achieve GDPR compliance. In this session, we’ll cover how marketers can begin marching towards GDPR with concepts including transparency, “right to be forgotten”, data portability and data retention. We’ll also address how becoming GDPR compliant can help you to drive better leads, run more effective campaigns, and increase your return on investment, giving you a leg up on your competition.

Presenter: Peter Yeung, VP and General Counsel at Episerver 

11:25: Customer Keynote: Everything But The Tech – Panel Discussion

You’re likely attending Ascend to hone your understanding of what’s new and forthcoming in the Episerver suite, and how to get the best out of it. But what are the often hidden factors that can prevent digital projects from running smoothly and delivering the desired results, even when the tech is best in class?

With a panel of digital leaders from well-known brands that use Episerver, James Scott, Netcel’s Chief Strategy Officer, will chair a discussion illuminating some of the issues that can prevent digital success, and how to overcome them.

This session promises insights and analysis to achieve digital success, both with Episerver projects and larger programmes of digital transformation.

Presenter: James Scott, Chief Strategy Officer at Netcel

11:55: Digital Surgery: Part 1

Our Digital Surgery is an interactive session made up of product tables hosted by our Product Management, Product Marketing and Training teams. They are a perfect opportunity for you to see the product in action and ask any questions you may have. 

The set up will be 'Speed Dating' style! You'll go into groups and move around the tables every 10 minutes so you get to speak to everyone. 

We have six topics which are split into two parts. 

Part 1: 

Experience Driven Commerce hosted by Christian Schlosser, Director of Commerce Product Management at Episerver

Digital Experience Platform hosted by David Bowen, Senior Director of Product Management at Episerver 

Making sense of your data: From data management to data intelligence hosted by Greg Moore, Manager of Personalisation & Campaign Strategy

12:35: Lunch and Expert Tables

Join us for a 3 course fork buffet lunch. Chat to our sponsors and mingle in the Epi lounge. There will be a dedicated time to meet with our Expert Tables. 

Partner track
Digital Commerce track
Digital Marketing track

13:50: Your guide to Episerver Advance

Your guide to Episerver Advance with Chris Purcell, Product Marketing Manager at Episerver

13:50: Customer spotlight: Raising revenues and driving engagement with the full Episerver stack

In e-commerce, the online books sector is one of the most mature and competitive there is.

For retailers the seasonal holiday stretch from Black Friday to January sales is their most fundamental period of the entire year.

In this session Janaka Fernando and Stephen Gillespie explore how Belfast, Dublin and London Agency, Made to Engage ensured the Irish Book retailer Easons were able to fully capitalise on the Christmas 2017 sales window whilst delivering the implementation of a full stack Episerver solution.  

Ensuring Easons could deliver an Omni-channel experience with the support of their ERP, Microsoft Dynamics AX, and the intuitive Avensia Storefront, integrated with a full suite of Episerver products. 

Presenters: Stephen Gillespie, Head of Digital Strategy and Janaka Fernando, Head of Product Stratgey at Made to Engage. 

13:50: Customer spotlight: Raising revenues and driving engagement with the full Episerver stack

In e-commerce, the online books sector is one of the most mature and competitive there is.

For retailers the seasonal holiday stretch from Black Friday to January sales is their most fundamental period of the entire year.

In this session Janaka Fernando and Stephen Gillespie explore how Belfast, Dublin and London Agency, Made to Engage ensured the Irish Book retailer Easons were able to fully capitalise on the Christmas 2017 sales window whilst delivering the implementation of a full stack Episerver solution.  

Ensuring Easons could deliver an Omni-channel experience with the support of their ERP, Microsoft Dynamics AX, and the intuitive Avensia Storefront, integrated with a full suite of Episerver products. 

Presenters: Stephen Gillespie, Head of Digital Strategy and Janaka Fernando, Head of Product Stratgey at Made to Engage. 

14:10: Your guide to Episerver Intelligent Campaigns

Your guide to Episerver Intelligent Campaigns with Greg Moore, Manager of Campaign & Personalisation Strategy at Episerver

14:10: Autonomous Personalisation: Put your content to work

In lieu of time-consuming and error-prone rules-based personalisation, Joey Moore, Director of Product Marketing at Episerver shows you how you can make use of autonomous personalisation - where machine learning-based algorithms are used to inject the right content at the right time for every single visitor. Join this session for an introduction to a smarter way to work with your content and learn how you can get started delivering a more personalised experience at every stage of the customer journey.

Presenter: Joey Moore, Director of Product Marketing at Episerver

14:10: Autonomous Personalization: Put your content to work

In lieu of time-consuming and error-prone rules-based personalisation, Joey Moore, Director of Product Marketing at Episerver shows you how you can make use of autonomous personalisation - where machine learning-based algorithms are used to inject the right content at the right time for every single visitor. Join this session for an introduction to a smarter way to work with your content and learn how you can get started delivering a more personalised experience at every stage of the customer journey.

Presenter: Joey Moore, Director of Product Marketing at Episerver

14:30: Case study – How ERA Security resolved their complex integration needs

Companies are becoming more digital-centric, as this is the way they must do business with their customers. Successful digitisation depends on integration and seamless connectivity. At iCore, integration is our specialty. Hear from Victoria Hammond, eCommerce Manager at ERA Security, on why ERA chose the iCore integration framework. She describes the benefits it has brought to the integration demands between their complex ERP ecosystem and their web platform, Episerver.

Presenters: Carl-Adam Wachtmeister, Business Development Manager, iCore and Victoria Hammond, eCommerce Manager, ERA Security

14:30: Intelligent Campaigns: Omnichannel campaign management made easy

Marc Bohnes, Director, Campaign Strategy shows how you can easily manage smarter, more effective campaigns across web, mobile, email and text message. Join this session and learn how you can connect with customers wherever they are, with messages based on real-time behaviour. 

Presenter: Marc Bohnes, Director, Campaign Strategy at Episerver

14:30: Intelligent Campaigns: Omnichannel campaign management made easy

Marc Bohnes, Director, Campaign Strategy shows how you can easily manage smarter, more effective campaigns across web, mobile, email and text message. Join this session and learn how you can connect with customers wherever they are, with messages based on real-time behaviour. 

Presenter: Marc Bohnes, Director, Campaign Strategy at Episerver

14:50: Your guide to Episerver Insight

Your guide to Episerver Insight with Greg Moore, Manager of Campaign & Personalisation Strategy at Episerver

14:50: Customer spotlight: Be global, feel local: How Episerver enables marketers to maintain a strong global brand without sacrificing local content

Episerver CMS provides great tools to create and manage complex pages. However, making it easy for marketing teams to manage content across regional sites and multiple brands presents some unique challenges. During this session, Linus Ekstrom and Kurt Dressel will reveal how Episerver helped Bisnode’s team of editors manage their global sites seamlessly.

Presenters: Linus Ekstrom, Chief Technology Officer and EMVP and Kurt Dressel, Practice Director EMEA at Niteco

14:50: Customer spotlight: Be global, feel local: How Episerver enables marketers to maintain a strong global brand without sacrificing local content

Episerver CMS provides great tools to create and manage complex pages. However, making it easy for marketing teams to manage content across regional sites and multiple brands presents some unique challenges. During this session, Linus Ekstrom and Kurt Dressel will reveal how Episerver helped Bisnode’s team of editors manage their global sites seamlessly.

Presenters: Linus Ekstrom, Chief Technology Officer and EMVP and Kurt Dressel, Practice Director EMEA at Niteco

15:10: Your guide to Episerver Commerce

Your guide to Episerver Commerce with David Bowen, Senior Director of Product Management at Episerver

15:10: Digital Surgery Part 2

Our Digital Surgery is an interactive session made up of product tables hosted by our Product Management, Product Marketing and Training teams. They are a perfect opportunity for you to see the product in action and ask any questions you may have. 

The set up will be 'Speed Dating' style! You'll go into groups and move around the tables every 10 minutes so you get to speak to everyone. 

We have six topics which are split into two parts. 

Part 2:

Tips & Tricks: Three ways to drive traffic to your website hosted by Training Manager Marc Erodotou at Episerver

Individualised Content hosted by Joey Moore, Director of Product Marketing at Episerver

Intelligent Campaigns hosted by Marc Bohnes, Director, Campaign Strategy and Greg Moore, Manager of Personalisation & Campaign Strategy

15:10: Digital Surgery Part 2

Our Digital Surgery is an interactive session made up of product tables hosted by our Product Management, Product Marketing and Training teams. They are a perfect opportunity for you to see the product in action and ask any questions you may have. 

The set up will be 'Speed Dating' style! You'll go into groups and move around the tables every 10 minutes so you get to speak to everyone. 

We have six topics which are split into two parts. 

Part 2:

Tips & Tricks: Three ways to drive traffic to your website hosted by Training Manager Marc Erodotou at Episerver

Individualised Content hosted by Joey Moore, Director of Product Marketing at Episerver

Intelligent Campaigns hosted by Marc Bohnes, Director, Campaign Strategy and Greg Moore, Manager of Personalisation & Campaign Strategy

15:40: Afternoon Coffee Break

Refresh with a beverage and snack. Meet our sponsors and mingle in the Epi lounge. 

16:10: Customer spotlight: Many places, many dreams, one solution.

POSSIBLE agency has implemented Episerver CMS to expand marketing and client services opportunities of YIT – one of the leading construction companies in Europe. Project tasks started with building sixteen websites for different markets, however the number is still increasing. 
YIT decided to reorganise the architecture and portfolio of its web applications. YIT needed a new, robust, flexible and future-proof Content Management System platform that can be easily used as a part of a bigger ecosystem. We would like to show project’s insight and how Episerver was a great answer for YIT’s needs.

Presenter: Anna Bieszk, Technical Director at POSSIBLE agency and digital superhero

16:10: Experience-driven Commerce: Market, transact and personalise experiences

Online shoppers want more. To thrive, companies must create exceptional online shopping experiences that are valuable and meaningful to their customers. Companies need to be experience driven. The next-generation of digital commerce enables you to market, transact and personalize rich omnichannel experiences from day one.

Learn about the single elastic scale cloud platform to serve your B2C and B2B customers’ needs. Empower ecommerce teams with a comprehensive set of tools to personalize the shopping experience from persona-based personalization to automated personalization that brings the power of AI & Machine Learning to your fingertips. This means you can focus your efforts on personalizing for your best customers and let machine learning algorithms detect patterns no human would recognize.

Presenter: David Bowen, Senior Director of Product Management at Episerver

16:10: Customer spotlight: Many places, many dreams, one solution.

POSSIBLE agency has implemented Episerver CMS to expand marketing and client services opportunities of YIT – one of the leading construction companies in Europe. Project tasks started with building sixteen websites for different markets, however the number is still increasing.
YIT decided to reorganise the architecture and portfolio of its web applications. YIT needed a new, robust, flexible and future-proof Content Management System platform that can be easily used as a part of a bigger ecosystem. We would like to show project’s insight and how Episerver was a great answer for YIT’s needs.

Presenter: Anna Bieszk, Technical Director at POSSIBLE agency and digital superhero

16:30: Designing for trust

Trust between agency and client, trust in software and systems, trust between the client and their customer. CDS will talk about how critical it is to get digital right and how fundamental it is to ‘design for trust’.
Built on Episerver, the Metropolitan Police Service website and applications were launched to support the world’s leading police service, covering an area of 620 square miles and a population of 7.2 million. The website could be described as London’s, if not the world’s, largest operational police station.  
It represents a shift from the service being a ‘website’ to being an interactive engagement tool to capture, process and complete crime reporting and engagement services. The transition is from a publishing website to an operational police station, whilst providing localised and specific content to the public.
The results achieved so far will surprise you.

Presenters: Ed Hardman, Account Director and Sam Ineson, Business Development Director at CDS

16:30: Commerce Roundtable

Commerce Roundtable

16:30: Designing for trust

Trust between agency and client, trust in software and systems, trust between the client and their customer. CDS will talk about how critical it is to get digital right and how fundamental it is to ‘design for trust’.
Built on Episerver, the Metropolitan Police Service website and applications were launched to support the world’s leading police service, covering an area of 620 square miles and a population of 7.2 million. The website could be described as London’s, if not the world’s, largest operational police station.  
It represents a shift from the service being a ‘website’ to being an interactive engagement tool to capture, process and complete crime reporting and engagement services. The transition is from a publishing website to an operational police station, whilst providing localised and specific content to the public.
The results achieved so far will surprise you.

Presenters: Ed Hardman, Account Director and Sam Ineson, Business Development Director at CDS

16:55: Customer Keynote: Valtech

Customer Keynote: Valtech

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17:25: Guest Keynote: Bridges and Barriers: Five critical changes to tomorrow’s customer relationship

Technology is stripping friction from the interaction between brand and customer, bringing the two closer than ever. But it is also raising new barriers to brands that will make decades-old, trusted channels of communication obsolete. Understand the opportunities and threats created by the coming together of human and machine, and see how they will affect your business in the years ahead.

Presenter: Tom Cheesewright, Futurist speaker

17:55: Close

Summary of the conference. Thank you for joining us!

18:00: Time to party!

It's time to party! We have a great evening lined up for you...more details to come shortly.