Developers - Monday

7:30AM: Breakfast

Breakfast

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8:40AM: Welcome to Ascend with President and CEO, Mark Duffell

​Join us in general session as Episerver President and CEO Mark Duffell kicks off proceedings. Hear his assessment of our business over the last year and our goals and plan for the year ahead, and learn how to get the best out of this year's Ascend conference.

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8:55AM: Keynote: Episerver Product Strategy and Roadmap with EVP Strategy and CMO, James Norwood

Join Episerver Executive Vice President of Strategy and CMO James Norwood to get right up-to-date on Episerver’s vision and product strategy for 2018 and beyond. You'll understand what Episerver's product roadmap for digital content, commerce, and marketing means to you and how it translates into significant investments we’ve made in areas such as cross-channel campaign management, artificial intelligence (AI) and autonomous personalization, all designed to empower you to achieve continuous one-to-one engagement with your customers through truly immersive experiences.

9:40AM: Keynote: Kirsten Newbold-Knipp, Research Director at Gartner- Martech’s Role on the Journey to Exceptional Customer Experiences

Customer experience is today’s defining battlefield. Brands must evolve to meet customers how and where they want to engage. Kirsten will explore the art of the possible and discuss how companies at all levels of marketing maturity can exploit new capabilities in the digital marketing ecosystem. From content, commerce, mobile, and social to personalization, IoT, and artificial intelligence – brands are blending teams and technology to tailor the customer journey and extend the right experience to build customer lifetime value. With her unique blend of professional experience, enterprise marketing benchmarks, and analyst insight, Kirsten will invite participants to take action to move them beyond improved websites to enhanced customer journeys that can yield business results and brand advocacy.

 

 

10:25AM: Break

Break

10:45AM: LAB: Extending Episerver in Five Easy Ways

The Episerver Digital Experience Cloud was designed and built for extensibility. The Episerver API enables developers to easily create robust templates, modules and plug-ins that enhance the user experience for your site visitors and staff alike. Join us as we discuss five simple ways to extend your existing Episerver implementation to create a better path to conversion for your customers. 

10:45AM: Roadmap: Episerver CMS

With our continuous delivery cycle, Episerver continues to improve upon and expand our CMS offering. In this session, we will provide an overview of the direction we are going with Episerver CMS and how our plans will positively impact your business. 

10:45AM: Roadmap: Episerver Commerce

Join us as we discuss the future of Episerver Commerce, including key roadmap themes and the positive impact our plans will have on your business. We will also provide a recap of the latest enhancements and capabilities that have already been introduced through our continuous release cycle. 

11:30AM: Roadmap: Episerver Find

Episerver continues to improve Episerver Find, its Enterprise search solution built in to the Digital Experience Cloud. In this session, hear more about the direction we're headed with Find and how it will positively impact your business.

12:00PM: Lunch

Lunch

1:00PM: Keynote: Troy Hunt

Hear from Troy Hunt, a noted cybersecurity expert, author, educator and founder of data breach search aggregator, Have I Been Pwned? In 2011, Hunt was named a Microsoft Most Valuable Professional (MVP) in Developer Security. He was also named a Microsoft Regional Director in 2016.

2:15PM: Football at scale: Delivering a platform to empower the English Football League

Future-proof. Personalization. Flexibility. Being one of the largest club associations in the UK, the English Football League (EFL) needed a new platform to do all of these things and manage their 65 football club websites. Whilst maintaining some level of standardization, it was equally important that each website portrayed themselves uniquely serving the needs of a global fan-base. Join Paul Diamond, Client Services Director, and Dave Malins, Technical Director at Realise, to find out how they shaped a vision to ignite the passion of football fans and provide 65 clubs with a platform that delivered commercial success too. We will show you the process that allowed us to successfully deliver the largest Global Episerver Digital Experience Cloud implementation project in just 9 months, across all devices and in real-time - harnessing the power of Episerver.

2:15PM: LAB: Boost SEO in your Episerver solution

Compared to other Content Management Systems, Episerver makes it super easy to enforce good SEO practices! Join the lab to learn a few tricks and make the famous Alloy Tech templates optimized using built-in functionality, add-ons and custom code snippets. 

2:15PM: Avoid Performance Anxiety

Performance is a critical factor in achieving a high conversion rate for any CMS or E-commerce implementation. There are ways to ensure you achieve 'top notch' performance every time. We reveal them in this session. 

3:00PM: Sales and Use Tax Compliance for Ecommerce Businesses

Sales and Use Tax compliance is a pass thru activity that neither creates revenue or contributes to your bottom line. More companies are moving to the internet and becoming reliant on drop shippers to fulfill customer orders. When these components involve different states, the sales and use tax compliance can become very problematic. Join Tyler Grew, Regional Sales Manager at Avalara, for help identifying, automating and managing multistate tax issues relating to drop shipments.

4:15PM: Episerver Insight: Do More with Data

(Product Overview) Episerver Insight empowers companies to collect and visualize anything from personal details and preferences to transaction history, attributes and classifications, and the multichannel customer journey. Join this session to learn more about Episerver Insight and how it can help you use your data to effectively increase engagement with customers. 

4:15PM: Customer Spotlight: Driving engagement and awareness with digitized fundraising

Join CIO Patricia Anderson as she reviews how Golden Clover took advantage of Episerver's open and flexible platform to integrate raffle and auction engine services into their fundraising website. Pat will explain how they used the campaign functionality within Episerver for the creation of fundraising campaigns and how they implemented a self-service portal for customers to quickly and easily set up their own fundraisers, without any up-front costs or other barriers to entry. 

5:00PM: Monday Night Mixer

As the 1st day at Episerver Ascend comes to a close, it’s time to step out of the sessions and labs, and into our Monday Night Mixer, featuring good conversation and even better libations.  This year, we are combining the Code Bash with our Welcome Reception sposnored by Microsoft.

Developers Agenda

Sunday
Monday

Tuesday
Wednesday