Ektron Customers Tuesday

7:30AM: Breakfast

Breakfast

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8:40AM: Day Two Welcome with CMO, James Norwood

Day Two Welcome with CMO, James Norwood

8:45AM: Keynote: Shawn Achor, NYTimes bestselling author of the Happiness Advantage and positive psychology researcher

Shawn Achor is an American happiness researcher, author, and speaker known for his advocacy of positive psychology. He is the New York Times bestselling author of The Happiness Advantage and founded GoodThink. After spending 12 years at Harvard University, Shawn Achor has become one of the world's leading experts on the connection between happiness and success and has now lectured in more than 50 countries.

10:15AM: Building a Stickier Site through UGC, Marketing Automation and Social

High bounce rate? Low session durations? Join Mike Seminara, Marketing Manager at Janome, and learn how the brand has made their site a place for visitors to stop, take a look around, and most importantly, return.

10:15AM: Roadmap: Ektron

In January 2015, Episerver and Ektron combined to create a new global digital leader of scale. While the new company operates under the Episerver name, we've promised Ektron customers to protect their investment by continuing to support the Ektron platform and to improve it through new releases of the product. In this session, we'll review recent enhancements to the product including the highlights of our latest release Ektron 9.20 SP1 and give you a sneak peak at what the future holds for the Ektron CMS. 

10:15AM: Powering Toppers Pizza's Growth with Episerver

Rightpoint and Toppers Pizza are merging physical and digital worlds by building a world-class customer experience that showcases Toppers' unique brand proposition to "never settle" on providing a better pizza offering. This customer experience, featuring a custom Point of Sale (POS) and a new site built on the Episerver Digital Experience Cloud, will drive customer loyalty, online sales, and cross-selling opportunities while streamlining corporate and franchise store operations and reducing overhead. This solution is the cornerstone of Toppers Pizza's future strategic initiatives and key to achieving its growth goals. 

Key objectives for the new commerce experience are to:

  • Increase the average order size through personalization and better merchandising
  • Increase customer engagement and order frequency
  • Deliver highly relevant merchandising offers and promotions via cross-sell and upsell
  • Allow local stores to create their own store content, pricing and promotions
  • Integrate deeply with the POS system to provide a single view of the customer regardless of where they buy
  • Reduce technical debt and cost through the use of an extensive set of features available out of the box, including real-time A/B Testing
  • Provide the foundation for an extended experience via mobile apps and loyalty programs

11:15AM: From Ektron to Episerver: A Real World Return on Investment

After a successful six-year deployment on Ektron, Walmart moved their socially focused extranet to the unified Episerver Digital Experience Cloud. Join us to learn how this platform delivers real-world value to the associates in the US, UK and China, and how a small and dedicated team makes it happen every day. 

12:00PM: Lunch

Lunch

1:05PM: What's New in Azure Serverless

Serverless is a great computing abstraction. When combined with great tools, developers can be more productive than ever.  Developers are looking to leverage the new paradigm of serverless architecture: a scalable and reliable event-based compute experience for code and workflows, which accelerate the development of applications while eliminating the need to manage infrastructure, providing fast auto-scale and micro-billing.  In this session, we will explore the use of Azure Functions, Event Grid, and Logic Apps for building powerful serverless applications. We will learn how to build, deploy, manage, and monitor those solutions. This session will quickly cover the basics, and finish with a look at the newest features in the Azure Serverless platform.

2:15PM: Building a Better Guest Experience with Buffalo Wild Wings

Buffalo Wild Wings recently unveiled a new website that makes it easier for wing lovers to see, find, and order their favorite menu items. In this session, we'll talk about the effort to combine a separate brand and ecommerce site into a single integrated platform, including the move to Episerver Digital Experience Cloud. We'll share real world examples of how the team creates visually dynamic content, maintains and tests localized promotions, and handles the enormity of online ordering during sporting events. 

2:15PM: Episerver Campaign: Omnichannel campaign management made easy

(Product Overview) With Episerver Campaign, you can easily manage smarter, more effective campaigns across web, mobile, email and text message. Join this session for a product review of Episerver Campaign and learn how you can connect with customers wherever they are, with messages based on real-time behavior. We'll also walk you through a demo and provide examples of how Episerver customers are already seeing success with Campaign. 

2:15PM: Episerver Social: Building your brand with User-Generated Content

(Product Overview) Episerver Social is the high performance micro-service that lets you store, manage, moderate and deliver ratings, reviews, comments and groups. Join this session for an overview of the product, live demo and deeper look at Episerver UGC, powered by Stackla. 

3:00PM: Delivering Maximum Business Benefit with the Full Episerver Stack

In ecommerce, the online books sector is one of the most mature and competitive there is. For retailers, the seasonal holiday stretch from Black Friday to January sales is their most fundamental period of the entire year.  

In this session, Steven Cassin and Janaka Fernando explore how Belfast, Dublin and London Agency, Made to Engage, ensured the Irish book retailer Eason were able to fully capitalize on the Christmas 2017 sales window, delivering a sales boosting Episerver implementation. 

This session will explore the project delivery of a full suite of Episerver products, delivering a unified Commerce experience through integration to Microsoft Dynamics AX Retail, accelerated by Avensia Storefront. 

4:00PM: Break

Break

4:30PM: How to not screw up your Episerver migration

Regardless of what platform you are migrating to Episerver from, it can be a daunting task. This session will cover all the important aspects of a migration project including functional blueprinting, content migration, URL redirection, and more. 

4:30PM: Minimize Distractions for a Customer-first Approach

During a comprehensive procurement process, Pepper money envisaged a new way of thinking about Digital. Join this session to learn how Pepper Money's Joanne Thrift, Chief Marketing Officer, and Gary Boyd, Head of Digital, went from managing multiple vendors, partners and infrastructure with a heavy reliance on development for business as usual, to driving value from the Episerver Digital Experience Cloud platform and a delivery focused on improved acquisition and customer experience. 

4:30PM: Modern Digital Marketing: Top 3 Opportunities for the Savvy Marketer in 2018

The best opportunities are usually those that nobody talks about. In this session, we go beyond buzzwords and general trends and look at the real digital marketing landscape in 2018. We will show you where some of the biggest opportunities are and review step-by-step what you can do to get ahead of the crowd. We will cover the latest developments within SEO and social marketing, as well as give you a 3-step process for supercharging your on-site conversion rates. 

4:30PM: LAB: Configuring Episerver Social/UGC

(Best Practice) User-generated content is one of the most effectual ways to drive engagement and conversions and increase credibility and loyalty with your customer base. Join this session to learn how to effectively configure Episerver Social, our high performance micro-service that lets you store, manage, moderate and deliver ratings, reviews, comments and groups, and Episerver UGC, powered by Stackla, to help you harness the power of social media and maximize the impact of user-generated content everywhere you engage with customers. 

4:30PM: The Future of Brand Engagement

All brands have the same two objectives: acquisition and retention. We will examine how digital influences these objectives today and how this influence will evolve in the future. In a digital world, the way in which brands engage with consumers is rapidly changing. We'll show you how, and what to prepare for. 

5:30PM: How to Improve Key Performance Indicators in CMS Websites

Many digital marketing executives need to understand how digital experiences will translate into business value before investments can be made. Do you have a good understanding of how you’re going to grow? Increasing traffic? Improving form completions? Adding eCommerce capabilities? What about time on site? In this session, Ed Kennedy will introduce the Episerver Digital Marketing ROI Model that identifies the most common metrics that are improved with an digital marketing initiative and what capabilities improve these metrics.

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7:00PM: Final Night Party: Episerver Rising

As the sun sets and the night begins at the close of the second day of Ascend, there’s only one place to go to be seen. We’re taking over the legendary Las Vegas Marquee Night Club to create a movement of our own.

Ektron Customers Agenda

Sunday
Monday

Tuesday
Wednesday