Agenda Icon: Start Date: 2018-03-13

17:30: How to Improve Key Performance Indicators in CMS Websites

Many digital marketing executives need to understand how digital experiences will translate into business value before investments can be made. Do you have a good understanding of how you’re going to grow? Increasing traffic? Improving form completions? Adding eCommerce capabilities? What about time on site? In this session, Ed Kennedy will introduce the Episerver Digital Marketing ROI Model that identifies the most common metrics that are improved with an digital marketing initiative and what capabilities improve these metrics.

Many digital marketing executives need to understand how digital experiences will translate into business value before investments can be made. Do you have a good understanding of how you’re going to grow? Increasing traffic? Improving form completions? Adding eCommerce capabilities? What about time on site? In this session, Ed Kennedy will introduce the Episerver Digital Marketing ROI Model that identifies the most common metrics that are improved with an digital marketing initiative and what capabilities improve these metrics.