Agenda Icon: Start Date: 2018-03-13

10:30: LAB: Introduction to Episerver Insight

(Best Practice) It's easy to compile data on your visitors if you have the right tools in place. But how many companies are actually using that data to effectively increase engagement with customers? Episerver Insight, our persistent visitor intelligence product, empowers customers to both collect and visualize anything from personal details and preferences to transaction history, attributes and classifications, and the multichannel customer journey. Join this session to learn firsthand how to:

  • Organize and store data according to individual or group profiles and journeys, personas and persona journeys, segments and multi-dimensional segments
  • Filter and create dynamic segments
  • Use personal details, preferences, transaction history, attributes and more to inform marketing campaigns
  • Use your customer data to drive omnichannel traffic, increase revenue and AOV, and improve customer loyalty with relevant content and offers in real-time

(Best Practice) It's easy to compile data on your visitors if you have the right tools in place. But how many companies are actually using that data to effectively increase engagement with customers? Episerver Insight, our persistent visitor intelligence product, empowers customers to both collect and visualize anything from personal details and preferences to transaction history, attributes and classifications, and the multichannel customer journey. Join this session to learn firsthand how to:

  • Organize and store data according to individual or group profiles and journeys, personas and persona journeys, segments and multi-dimensional segments
  • Filter and create dynamic segments
  • Use personal details, preferences, transaction history, attributes and more to inform marketing campaigns
  • Use your customer data to drive omnichannel traffic, increase revenue and AOV, and improve customer loyalty with relevant content and offers in real-time