Merchandiser/eComm Manager - Tuesday

7:30AM: Breakfast


11:30AM: Unified Commerce & ERP Integration, the unavoidable path to success!

Leveraging Microsoft Dynamics and Episerver

There is no successful Unified Commerce implementation without a strong ERP integration. Although retailers, manufacturers or distributors always highly consider this part of their initiative, they often struggle making the right decisions in terms of approaches, process and solutions.

In this session, Thinkmax experts will share learnings from various experiences and highlight the key aspects to focus on. Approach pros and cons will be discussed.

Finally, through a couple of examples, we will explain how leveraging Microsoft Dynamics with Episerver enables clients to implement efficient and powerful unified commerce experiences.  

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8:40AM: Day Two Welcome with CMO, James Norwood

Day Two Welcome with CMO, James Norwood

8:45AM: Keynote: Shawn Achor

Shawn Achor is an American happiness researcher, author, and speaker known for his advocacy of positive psychology. He is the New York Times bestselling author of The Happiness Advantage and founded GoodThink. After spending 12 years at Harvard University, Shawn Achor has become one of the world's leading experts on the connection between happiness and success and has now lectured in more than 50 countries.

10:15AM: Powering Toppers Pizza's Growth with Episerver

Rightpoint and Toppers Pizza are merging physical and digital worlds by building a world-class customer experience that showcases Toppers' unique brand proposition to "never settle" on providing a better pizza offering. This customer experience, featuring a custom Point of Sale (POS) and a new site built on the Episerver Digital Experience Cloud, will drive customer loyalty, online sales, and cross-selling opportunities while streamlining corporate and franchise store operations and reducing overhead. This solution is the cornerstone of Toppers Pizza's future strategic initiatives and key to achieving its growth goals. 

Key objectives for the new commerce experience are to:

  • Increase the average order size through personalization and better merchandising
  • Increase customer engagement and order frequency
  • Deliver highly relevant merchandising offers and promotions via cross-sell and upsell
  • Allow local stores to create their own store content, pricing and promotions
  • Integrate deeply with the POS system to provide a single view of the customer regardless of where they buy
  • Reduce technical debt and cost through the use of an extensive set of features available out of the box, including real-time A/B Testing
  • Provide the foundation for an extended experience via mobile apps and loyalty programs

10:15AM: Building a Stickier Site through UGC, Marketing Automation and Social

High bounce rate? Low session durations? Join Mike Seminara, Marketing Manager at Janome, and learn how the brand has made their site a place for visitors to stop, take a look around, and most importantly, return.

10:30AM: LAB: Introduction to Episerver Insight

(Best Practice) It's easy to compile data on your visitors if you have the right tools in place. But how many companies are actually using that data to effectively increase engagement with customers? Episerver Insight, our persistent visitor intelligence product, empowers customers to both collect and visualize anything from personal details and preferences to transaction history, attributes and classifications, and the multichannel customer journey. Join this session to learn firsthand how to:

  • Organize and store data according to individual or group profiles and journeys, personas and persona journeys, segments and multi-dimensional segments
  • Filter and create dynamic segments
  • Use personal details, preferences, transaction history, attributes and more to inform marketing campaigns
  • Use your customer data to drive omnichannel traffic, increase revenue and AOV, and improve customer loyalty with relevant content and offers in real-time

11:00AM: Break


11:15AM: Digitizing DNA: A Live Look at How Episerver is Altering the Genetic Makeup of ACCO Brands

More than enabling direct sales, Episerver is fundamentally changing ACCO Brands' approach to its digital business. Join The C2 Group and ACCO Brands as they go behind the scenes of an active commerce implementation involving the unification and ongoing digital transformation of more than 30 leading brands. We'll discuss strategies for engaging users throughout the customer journey, effectively managing digital change, and delivering experience-driven commerce at scale with Episerver. 


12:00PM: Lunch


1:05PM: LAB: Digital Experience Maturity

(Best Practice) In today’s world, it’s important to have a solid digital roadmap in place. But most companies aren’t going from a static website to e-commerce powerhouse over night. It takes time to achieve digital excellence, and you have to walk before you can run. Join us for this Digital Experience Maturity workshop and let us help you assess where your digital strategy is today and arm you with the tools needed to get you to the next phase in your digital transformation and beyond.

2:15PM: Episerver Campaign: Omnichannel campaign management made easy

(Product Overview) With Episerver Campaign, you can easily manage smarter, more effective campaigns across web, mobile, email and text message. Join this session for a product review of Episerver Campaign and learn how you can connect with customers wherever they are, with messages based on real-time behavior. We'll also walk you through a demo and provide examples of how Episerver customers are already seeing success with Campaign. 

2:15PM: Episerver Social: Building your brand with User-Generated Content

(Product Overview) Episerver Social is the high performance micro-service that lets you store, manage, moderate and deliver ratings, reviews, comments and groups. Join this session for an overview of the product, live demo and deeper look at Episerver UGC, powered by Stackla. 

3:00PM: Delivering Maximum Business Benefit with the Full Episerver Stack

In ecommerce, the online books sector is one of the most mature and competitive there is. For retailers, the seasonal holiday stretch from Black Friday to January sales is their most fundamental period of the entire year.  

In this session, Steven Cassin and Janaka Fernando explore how Belfast, Dublin and London Agency, Made to Engage, ensured the Irish book retailer Eason were able to fully capitalize on the Christmas 2017 sales window, delivering a sales boosting Episerver implementation. 

This session will explore the project delivery of a full suite of Episerver products, delivering a unified Commerce experience through integration to Microsoft Dynamics AX Retail, accelerated by Avensia Storefront. 

3:15PM: Customer Spotlight: Complex ecommerce business requirements? See how Creative Co-Op simplifies it

Learn how B2B gift and home wholesaler Creative Co-op used Episerver to re-design their website and integrate brand specific shopping capabilities for a streamlined buyer experience. The new user-friendly website allows customers to shop multiple brands under the Creative Co-op umbrella by showing brand specific incentives and promotions, tracking loyalty and membership levels across all brands, and splitting shopping cart by brand. In this session, Creative Co-op and digital agency Whereoware will review how they built multi-brand features into the website with minimal coding and share tips for simplifying your ecommerce website with Episerver Digital Experience Cloud.

3:15PM: Embrace Your Complexity and Deliver a Connected and Coherent Digital Commerce Experience

There is a reason why we haven't all just thrown up our hands and externalized digital commerce to Amazon or Shopify. Our customers and products are unique, our technology ecosystems are entabgled, and the very depth of our business rules have a profound impact on how we profitably distinguish ourselves from the competition. In short, our businesses are individually complex, and that's a good thing.

In this session, members of the team at Luminos Labs will unpack our approach to understanding your organization. We'll then share a few tactics you can use today to embrace complexity and win with your digital commerce strategy.

Key takeaways:

During this session, audience members will be introduced to a handful of strategies used by Luminos Labs to design, implement, and deliver complex digital commerce platforms for global B2C, B2B, and B2B2C clients on the Episerver platform. These include:

  • Digital commerce discovery approach
  • Mapping the Customer Journey
  • Creating a technology ecosystem topology

3:15PM: How to Improve Key Performance Indicators in Commerce Websites

Many eCommerce executives need to understand how the business will grow over the next 18 to 36 months before investments can be made. Do you have a good understanding of how you’re going to grow? Increasing traffic from social? Improving conversion rate? Adding more products per order? What about revenue per session? In this session, Ed Kennedy will introduce the Episerver Commerce ROI Model that identifies the most common metrics that are improved with an eCommerce initiative and what capabilities improve these metrics.

3:15PM: LAB: Introduction to Episerver Campaign

(Best Practice) Episerver Campaign enables you to easily manage smarter, more effective campaigns across web, mobile, email and text messages. Join us for this interactive session and learn how to:

  • Easily launch large-scale campaigns across multiple channels
  • Create ecommerce campaigns that drive sales
  • Trigger individualized communications to customers
  • Send reminder and confirmation emails and texts with high data security

4:00PM: Break


4:30PM: The Future of Brand Engagement

All brands have the same two objectives: acquisition and retention. We will examine how digital influences these objectives today and how this influence will evolve in the future. In a digital world, the way in which brands engage with consumers is rapidly changing. We'll show you how, and what to prepare for. 

5:30PM: Increase B2B sales by understanding digital buying intent

Traditional B2B sales organizations are geared towards cold calling and person-to-person sales. Yet the future of B2B sales is digital. Already half of B2B buyers are millennials, whose preference for digital interactions is quickly reshaping the customer journey. Companies now need a more digitized approach to understand how potential customers research and evaluate a business before they ever make contact. This session will show how the most sophisticated B2B organizations are reshaping the marketing game to figure out when someone has buying intent. They are simplifying the buying journey and significantly increasing profits compared to companies with less developed digital capabilities.

5:30PM: Delivering on the Promise of Personalization with Episerver Campaign

See how deploying Episerver Campaign as your native marketing automation tool enables rich personalization built on implicit, multi-touch, multi-device customer insights.

Verndale's Episerver experts Michael Craig, Technical Lead, and Kevin Schofield , Lead Digital Marketing Consultant, present a "live" demo of Campaign, exploring the features, benefits and implementation requirements from both a marketing and technology perspective. 

7:00PM: Final Night Party: Episerver Rising sponsored by Luminos Labs

As the sun sets and the night begins at the close of the second day at Episerver Ascend, there’s only one place to go to be seen, and that’s at Episerver Rising. Once again, we will be taking over the legendary Las Vegas Marquee Night Club to create a movement of our own.   

Merchandizer/eComm Manager Agenda