Agenda Icon: Start Date: 2018-03-12

14:15: Tips & Tricks: Data-driven Marketing

Learn how to use data to identify your visitors' biggest issues and work methodically to remove barriers to your website so your visitors can complete what they came to do. In this session, we'll demystify what a cruel experience in digital channels really means and why common advice on how to treat visitors is nonsense. Joakim Holmquist will also provide concrete examples of how to work smart with Episerver, Google Analytics, Facebook & Google inspired by some of our coolest customers. 

Learn how to use data to identify your visitors' biggest issues and work methodically to remove barriers to your website so your visitors can complete what they came to do. In this session, we'll demystify what a cruel experience in digital channels really means and why common advice on how to treat visitors is nonsense. Joakim Holmquist will also provide concrete examples of how to work smart with Episerver, Google Analytics, Facebook & Google inspired by some of our coolest customers.