Developers - Monday

7:30AM: Breakfast


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8:45AM: Welcome to Ascend with President and CEO, Mark Duffell

​Join us in general session as Episerver President and CEO Mark Duffell kicks off proceedings. Hear his assessment of our business over the last year and our goals and plan for the year ahead, and learn how to get the best out of this year's Ascend conference.

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8:55AM: Keynote: Episerver Product Strategy and Roadmap with EVP Strategy and CMO, James Norwood

Join Episerver Executive Vice President of Strategy and CMO James Norwood to get right up-to-date on Episerver’s vision and product strategy for 2017 and beyond. You'll understand what Episerver's product roadmap for digital content, commerce, and marketing means to you and how it translates into significant investments we’ve made in areas such as cross-channel campaign management, artificial intelligence (AI) and autonomous personalization, all designed to empower you to achieve continuous one-to-one engagement with your customers through truly immersive experiences.

9:40AM: Welcome to the Passing Zone

Jon Wee and Owen Morse are The Passing Zone, one of the most inventive, successful, and funny duos working today, and they juggle. Juggling? Seriously? Yes, juggling. Most people don't think of it as a classy form of entertainment, but once you see these guys, you'll change your thinking. They re-define the art form and take it to new heights. So prepare to be amazed as you get to know Jon and Owen and the things they do. It's not magic. It's juggling. But you won't believe your eyes!

10:25AM: Break


10:45AM: LAB: Configuring and Using Approvals

This lab will allow you to get hands on with approvals. Understand what they are, how to use them, and the benefits they offer your business.

10:45AM: A Crawl, Walk, Run Approach to Mapping the Digital Experience

Transforming your marketing program starts and ends with the right experience at the right time. Many times, we try to do too much too soon and alienate the people we want to connect with most! Join us for this session as Verndale's Chief Experience Officer Keith LaFerriere walks you through the process of how to employ a crawl, walk, run approach to mapping transformational digital experiences. 

10:45AM: Front-End Asset Delivery Framework & Multitenancy Theming

Episerver CMS provides a rich framework to create Pages and Blocks, but does not have a way to efficiently deliver JavaScript and CSS only when needed. This makes for a potentially heavy, inefficient front-end prone to issues with DOM binding, object collision, and proper placement of CSS and JavaScript within the markup. This session will demonstrate a way to solve all of these issues and allow developers to easily reference these types of files. In addition, we will cover a way to address multi-site deployments of Episerver CMS specific to how Pages and Blocks can adapt to the themes and layouts of multiple brands using the same code base. 

We will cover key concepts including:

  • How to enable pages and blocks to register their own JavaScript and CSS
  • How to ensure CSS/JavaScript are included only once, even if the block is used multiple times
  • How to use a layout mode to change the look of a block without changing markup

10:45AM: LAB: Configure Social to benefit your Commerce site

So you want to add social functionality to your commerce site? Great, Episerver can help. Join us for an exciting session to learn how to successfully incorporate community-driven feedback into your digital commerce strategies using Episerver Social. From simple to complex goals, we will cover how to configure your Episerver Social platform to engage customers and utilize their content contributions with comments, ratings and reviews. Maintain control of your social interactivity while achieving goals through harnessing the value of customer-driven content. 

11:30AM: Recent Ektron Releases

Not yet ready for Episerver Digital Experience Cloud? Many thousands of Ektron users are still planning to make the move, while continuing to rely on the Ektron CMS to power their digital experiences. Episerver will continue to support you in that and has released a number of updates and new releases over the last year to help. 

Come join us in this important session and see what updates have been added to Ektron in recent months, how they help you, and gain understanding of the road ahead. 

11:30AM: CMS Roadmap

With a continuous delivery cycle, there are many updates that have occured and have been planned. Learn about the direction we are going with CMS and how it will positively impact your business.

11:30AM: Commerce Roadmap

Learn about the future direction of Commerce, the key roadmap themes and how they will positively impact your business. With many new enhancements delivered through our continuous release cycle, see an overview of additional capabilities introduced.

11:30AM: Introducing the new B2B Commerce store

B2B e-commerce requirements are unique and often times, vastly more complex than B2C e-commerce. Join Episerver for a sneak peak at the new B2B e-commerce reference store including best practice user experience for B2B and standard features B2B e-commerce customers require. 

This session will include a demo of the new B2B e-commerce reference store:

  • Best practice user experience
  • Organizational management
  • Order workflows (Quote request, quick order, budgeting approvals)

12:00PM: Lunch


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1:00PM: Keynote: Scott Hanselman - JavaScript, The Cloud, and the Rise of the New Virtual Machine

One day we woke up and things were different. Maybe it happened overnight, maybe it took many years. Suddenly we are scripting against thousands of Virtual Machines from the command line while creating things today with JavaScript in the browser that were impossible yesterday. LiveScript becomes JavaScript becomes ES6 and now we're compiling C++ to JavaScript and deploying web apps to an infinite cloud. Join Scott Hanselman in this upbeat and edutaining keynote as he explores the relationship between the Cloud and the Browser, many Languages and one Language, how it might all fit together and what might come next.

2:00PM: Break


2:15PM: LAB: Life After Esync

Ektron provided Sync capabilities between environments. Episerver takes a different approach to solving the same problem but in two ways. Use the hands-on experience offered in this session to learn how to import/export and use project mode to group items together. 

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2:15PM: The B2B2C Model and Episerver: Why, What & How?

Join Episerver Premium Channel Partner Luminos Labs as they review the value, methodology and the pitfalls of B2B2C Episerver implementations.

2:15PM: Embrace Business Changes Through Modularity with Episerver

Empowering key stakeholders to support the internal transformation of their business is key to achieving long term success. Attend this session to gain understanding into how software modularity, with Episerver as the runtime container, embraces business change. 

2:15PM: The Long and Winding Road

The decision to migrate from Ektron to Episerver is not a light one - from deciding if and how it fixes business problems, to re-education of developers and administrators, to re-training of editors, to migration of content to re-engineering of applications. Dave Kragenbrink, Solutions Administrator at Waukesha County, will take you on a journey of action, suspense, highs and lows in the hopes that sharing his adventure will result in a smoother, straighter path for everyone else. As with any road trip there are always surprises, you never know what's around the bend!

2:15PM: LAB: Launch localized sites with multi-site and multi-language capabilities

Is your business global, national or regional? Do you have multiple websites in multiple markets? Are you sick of duplicating content, assets and workflows for every site you launch? We can help!

Attend this interactive lab and learn how to streamline content creation and development so that you can get up and running in new markets more quickly. Episerver's multi-language and multi-site capabilities make it easy for your team to create new, localized sites, on-brand and on-time.

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3:00PM: Integration and Content Optimization: One Image, Multiple Variants

In a world driven by content and mobile-first design, image management is becoming increasingly important. Beyond the standard and traditional CMS capabilities to manage media, the need for advanced image responsiveness and optimization is growing as users interact with content across multiple platforms and devices in a single day. Better media management is now possible, and we are changing the way we power content imagery for captivating audiences. This means that the days of multiple image uploads into a CMS platform are behind us. Through technological advancements and tighter CMS integration, it is now possible to upload an image that is adaptive through your CMS. 

By using Cloudinary, a digital asset management tool, and integrating it with Episerver, we are able to deliver a more seamless digital experience. The result is simplified media management, and adaptive imagery optimized for all digital platforms within a single CMS upload. Attendees will learn how to optimize digital content and improve media management processes through tighter CMS integration, to deliver a better experience for their target audience(s). 

After this session, you will:

  • Understand the challenges regarding media management and your CMS
  • Have the ability to effectively address and mitigate the media management challenges plaguing most organizations today
  • Know how to best utilize and implement the new technology that is driving content optimization
  • Be ready to deliver a seamless digital experience across all platforms for your end-user target audiences

3:00PM: Become one with scalable front-end using Episerver and ITCSS

Corporate websites are becoming more and more complex every day, with developers still striving to make the code as maintainable as possible. In this session, we will look at how we can use the concept of creating a front-end framework made for future development for larger websites based on Episerver. With a scaffolding template based on Episerver, we will take a look at maintaining front-end code with the concept of ITCSS, compared to the popular Bootstrap framework, and share some best practices from real life cases.

3:00PM: LAB: Configuring Promotions

Promotions is a very powerful Episerver Commerce feature that has been available for over a year, but still remains elusive for most Episerver Commerce implementations. In this session, we'll take you through an overview and present some guidelines to help integrate Promotions into the digital experiences you are delivering on your site. 

3:00PM: LAB: Using Projects + A/B to enhance your site

In this session, we will work with Projects to group items together and collaborate. We will also take a deeper dive into A/B Testing and setting different goals. 

3:45PM: Break


4:15PM: Using Episerver Find in an Agnostic Fashion to Meet Complex Search Requirements

Everyone knows that Episerver Find provides an excellent out-of-the-box search solution for Episerver Digital Experience Cloud implementations, but the power and flexibility of Find can be used to do much more - helping you to tackle even your most demanding Search requirements. 

In this session, we examine SRAM Connect (a B2B web application for bike builders) as a case study for using Episerver Find in advanced fashion. SRAM Connect makes use of the lower-level .NET Find API to provide a powerful custom search implementation. During this session, you will learn how to build a custom indexer, custom search, and how to leverage a custom index data model to extrapolate data in a way that makes searching more tailored and efficient. This approach can also be used to take advantage of Episerver Find in existing Ektron implementations, even before a re-platform to Episerver.

4:15PM: LAB: Launch site-wide campaigns in minutes with Episerver

Join us as we debut our new Promotions system. In this session, we'll discuss how to use Promotions and Projects together to create more targeted and revenue-focused campaigns. 

4:15PM: LAB: Securing your Episerver Commerce site

Join us to gain valuable knowledge surrounding security principles and best practices for a safe and successful implementation of Episerver Commerce.

5:00PM: Monday Night Mixer

As the 1st day at Episerver Ascend comes to a close, it’s time to step out of the sessions and labs, and into our Monday Night Mixer, featuring good conversation and even better libations. It’s a chance to discuss the day’s content while getting to know our sponsors much better in the Partner Village.

Developers Agenda