Agenda Icon: Start Date: 2017-02-27

15:00: Integration and Content Optimization: One Image, Multiple Variants

In a world driven by content and mobile-first design, image management is becoming increasingly important. Beyond the standard and traditional CMS capabilities to manage media, the need for advanced image responsiveness and optimization is growing as users interact with content across multiple platforms and devices in a single day. Better media management is now possible, and we are changing the way we power content imagery for captivating audiences. This means that the days of multiple image uploads into a CMS platform are behind us. Through technological advancements and tighter CMS integration, it is now possible to upload an image that is adaptive through your CMS. 

By using Cloudinary, a digital asset management tool, and integrating it with Episerver, we are able to deliver a more seamless digital experience. The result is simplified media management, and adaptive imagery optimized for all digital platforms within a single CMS upload. Attendees will learn how to optimize digital content and improve media management processes through tighter CMS integration, to deliver a better experience for their target audience(s). 

After this session, you will:

  • Understand the challenges regarding media management and your CMS
  • Have the ability to effectively address and mitigate the media management challenges plaguing most organizations today
  • Know how to best utilize and implement the new technology that is driving content optimization
  • Be ready to deliver a seamless digital experience across all platforms for your end-user target audiences

In a world driven by content and mobile-first design, image management is becoming increasingly important. Beyond the standard and traditional CMS capabilities to manage media, the need for advanced image responsiveness and optimization is growing as users interact with content across multiple platforms and devices in a single day. Better media management is now possible, and we are changing the way we power content imagery for captivating audiences. This means that the days of multiple image uploads into a CMS platform are behind us. Through technological advancements and tighter CMS integration, it is now possible to upload an image that is adaptive through your CMS. 

By using Cloudinary, a digital asset management tool, and integrating it with Episerver, we are able to deliver a more seamless digital experience. The result is simplified media management, and adaptive imagery optimized for all digital platforms within a single CMS upload. Attendees will learn how to optimize digital content and improve media management processes through tighter CMS integration, to deliver a better experience for their target audience(s). 

After this session, you will:

  • Understand the challenges regarding media management and your CMS
  • Have the ability to effectively address and mitigate the media management challenges plaguing most organizations today
  • Know how to best utilize and implement the new technology that is driving content optimization
  • Be ready to deliver a seamless digital experience across all platforms for your end-user target audiences