Agenda Icon: Start Date: 2017-02-28

14:15: Connecting the dots from anonymous visitor to customer

Visitors have different preferences and finding their triggers can be complicated, because today's customers no longer respond to the one-size-fits-all messaging. Driving a substantial increase in website conversions is about delivering the right message to the right visitor. You need to be able to personalize your website content and present your website visitors with contextualized information that is relevant to them. In this session, we will tackle real world examples of how to complete a website visitor's digital jounrey from anonymous to identified customer utilizing out-of-the-box Episerver functionality.

Visitors have different preferences and finding their triggers can be complicated, because today's customers no longer respond to the one-size-fits-all messaging. Driving a substantial increase in website conversions is about delivering the right message to the right visitor. You need to be able to personalize your website content and present your website visitors with contextualized information that is relevant to them. In this session, we will tackle real world examples of how to complete a website visitor's digital jounrey from anonymous to identified customer utilizing out-of-the-box Episerver functionality.