Agenda Icon: Start Date: 2017-02-28

10:15: Digitizing Traditional Retail: A Case Study with Lacks Valley Furniture

Lacks Valley Furniture was founded in 1935 as a traditional furniture retailer. In 2015, they began the digital transformation process that would bring them into the 21st century with a powerful e-commerce site powered by Episerver Digital Experience Cloud. In this session, the digital teams from Lacks and Adage will detail the challenges and process of bringing a family-owned business from static pages to a high quality user and customer experience. The teams will discuss the motivation for the project, as well as the UX research that provided the foundation for the new e-commerce website. 

Lacks Valley Furniture was founded in 1935 as a traditional furniture retailer. In 2015, they began the digital transformation process that would bring them into the 21st century with a powerful e-commerce site powered by Episerver Digital Experience Cloud. In this session, the digital teams from Lacks and Adage will detail the challenges and process of bringing a family-owned business from static pages to a high quality user and customer experience. The teams will discuss the motivation for the project, as well as the UX research that provided the foundation for the new e-commerce website.