Agenda Icon: Start Date: 2017-02-28

14:15: Transforming and re-positioning a B2B company in 18 markets

Bisnode is a leading European smart data and analytics company, and a pioneer in the industry. Digital marketing plays a core role in Bisnode's business transformation and has two goals: (1) re-position the company in 18 markets and local languages and (2) strengthen the alignment between marketing and sales. 

The new Bisnode.com site built on Episerver is the central hub for the company's ecosystem of channels and products. It was developed through a truly customer-centric approach of service design by a cross-functional and interdisciplinary team that involved the customer from the very start, throughout the design and development process. Along with that, came the transformation of the digital marketing organization itself to take a leap into the digital era of B2B marketing.

Bisnode is a leading European smart data and analytics company, and a pioneer in the industry. Digital marketing plays a core role in Bisnode's business transformation and has two goals: (1) re-position the company in 18 markets and local languages and (2) strengthen the alignment between marketing and sales. 

The new Bisnode.com site built on Episerver is the central hub for the company's ecosystem of channels and products. It was developed through a truly customer-centric approach of service design by a cross-functional and interdisciplinary team that involved the customer from the very start, throughout the design and development process. Along with that, came the transformation of the digital marketing organization itself to take a leap into the digital era of B2B marketing.