Agenda Icon: Start Date: 2/27/2017 4:15:00 PM

16:15:Your Step-by-Step Guide to B2B Website Personalization

Retailers increasingly expect a personalized brand experience - it's how they decide whether a brand "gets them" or cares about their business. In order to translate their deep understanding of their retailers to their online business, Sullivans teamed with digital agency Whereoware to redesign their website using this retailer data - to place the right product in front of the right customer at the right time. The new site is mobile-friendly and easy to update to reflect targeted promotions and merchandising. Product imagery and promotions are personalized based on core product categories and whether the visitor is a registered retailer. Sullivans even extended this personalized experience to their email campaigns. Combining website and email personalization grew website visits 212%, mobile traffic 94%, and visits from email 106%. See step-by-step how Sullivans personalized the customer experience to make shopping easy and intuitive for retailers (and how you can, too!).

Retailers increasingly expect a personalized brand experience - it's how they decide whether a brand "gets them" or cares about their business. In order to translate their deep understanding of their retailers to their online business, Sullivans teamed with digital agency Whereoware to redesign their website using this retailer data - to place the right product in front of the right customer at the right time. The new site is mobile-friendly and easy to update to reflect targeted promotions and merchandising. Product imagery and promotions are personalized based on core product categories and whether the visitor is a registered retailer. Sullivans even extended this personalized experience to their email campaigns. Combining website and email personalization grew website visits 212%, mobile traffic 94%, and visits from email 106%. See step-by-step how Sullivans personalized the customer experience to make shopping easy and intuitive for retailers (and how you can, too!).