Agenda Icon: Start Date: 2016-11-09

13:40: Prevent - Do you serve the full potential of your preferred target audience with relevant and engaging content?

In a stressful everyday life with an enormous information noise it is important to realize that our users gives us less and less of their time for us to fulfil their needs. At the same time demands are increasing for digital business efficiency, e.g that the organizations website are expected to reduce the need for manual service in a greater extent. What does this mean for us who operates our company’s digital channels and what methods do we have at hand to ensure that the user find and engages with our content. How do we determine any organizational and user value in the interaction with the content?

Fredrica Sjöström, Prevent and Fredrik Därth, Meridium shares their perspective on how to route traffic to your website by using appropriate channels depending on e.g. user’s level of maturity and knowledge. The session showcases a demo on how Prevent uses digital touchpoints to route a specific user journey to achieve set objectives.

Speakers: Fredrica Sjöström, Head of Communication, Per Ulfhielm Marketing Communications Manager, Prevent and Fredrik Därth, Marketing Manager, Meridium

In a stressful everyday life with an enormous information noise it is important to realize that our users gives us less and less of their time for us to fulfil their needs. At the same time demands are increasing for digital business efficiency, e.g that the organizations website are expected to reduce the need for manual service in a greater extent. What does this mean for us who operates our company’s digital channels and what methods do we have at hand to ensure that the user find and engages with our content. How do we determine any organizational and user value in the interaction with the content?

Fredrica Sjöström, Prevent and Fredrik Därth, Meridium shares their perspective on how to route traffic to your website by using appropriate channels depending on e.g. user’s level of maturity and knowledge. The session showcases a demo on how Prevent uses digital touchpoints to route a specific user journey to achieve set objectives.

Speakers: Fredrica Sjöström, Head of Communication, Per Ulfhielm Marketing Communications Manager, Prevent and Fredrik Därth, Marketing Manager, Meridium