Agenda Icon: Start Date: 2016-11-09

14:50: A-Z.com - launching a webshop for Zlatan

7th of June 2016 in Paris: Zlatan Ibrahimovic launches his new sports brand A-Z, exclusively sold on a-z.com. The press conference is streamed live to millions of fans worldwide on Facebook Live. The ecommerce system is under immense pressure as the store is opened in eleven markets simultaneously. During that first critical day everything from site experience, load times, payments and shipping ran like clockwork, and this was not by chance.

Mari Jørgensen, an ecommerce expert from premium solution partner Geta and Henning Fladland, head of development at Varner Retail Digital Media, were part of the team behind a-z.com. They will take you behind the scenes, share with you the strategy they used, and the steps they took to prepare for the big launch

Speakers: Henning Fladland, head of development at Varner Retail Digital Media and Mari Jørgensen, ecommerce expert, Geta

7th of June 2016 in Paris: Zlatan Ibrahimovic launches his new sports brand A-Z, exclusively sold on a-z.com. The press conference is streamed live to millions of fans worldwide on Facebook Live. The ecommerce system is under immense pressure as the store is opened in eleven markets simultaneously. During that first critical day everything from site experience, load times, payments and shipping ran like clockwork, and this was not by chance.

Mari Jørgensen, an ecommerce expert from premium solution partner Geta and Henning Fladland, head of development at Varner Retail Digital Media, were part of the team behind a-z.com. They will take you behind the scenes, share with you the strategy they used, and the steps they took to prepare for the big launch

Speakers: Henning Fladland, head of development at Varner Retail Digital Media and Mari Jørgensen, ecommerce expert, Geta