Agenda Icon: Start Date: 2016-11-09

14:15: NorgesGruppen with Meny, KIWI and Spar - Shaping the Future of the Norwegian Grocery Business

In this talk, Aleksander Kirkeng from NorgesGruppen and Lars G. Teigen from Making Waves present the inside story about how NorgesGruppen is transforming how they market and sell groceries in Norway.

As a business with more than 150 years of legacy, one might think that responding to digital opportunities would be near impossible for NorgesGruppen, consisting of chains like Spar, Joker, Kiwi and Meny, - the largest grocery company in Norway, with more than 40% market share. Change, however, has been a constant factor of success for NorgesGruppen.

Speakers: Aleksander Kirkeng, Multichannel Marketing Expert, NorgesGruppen and Lars Georg Teigen, Co-founder Making Waves

In this talk, Aleksander Kirkeng from NorgesGruppen and Lars G. Teigen from Making Waves present the inside story about how NorgesGruppen is transforming how they market and sell groceries in Norway.

As a business with more than 150 years of legacy, one might think that responding to digital opportunities would be near impossible for NorgesGruppen, consisting of chains like Spar, Joker, Kiwi and Meny, - the largest grocery company in Norway, with more than 40% market share. Change, however, has been a constant factor of success for NorgesGruppen.

Speakers: Aleksander Kirkeng, Multichannel Marketing Expert, NorgesGruppen and Lars Georg Teigen, Co-founder Making Waves