Analyst Firm Gartner Positions Episerver as a Visionary

CHICAGO, IL – August 24, 2010

Evaluation based on completeness of vision and ability to execute

Episerver, the world's fastest growing provider of platforms that drive online engagement, announced today that the company was evaluated and listed as a Visionary among Web Content Management (WCM) vendors in the 2010 Gartner report, "Magic Quadrant for Web Content Management." The report, which analyzes a select group of vendors in the WCM market, evaluated Episerver on its completeness of vision and ability to execute.

According to the Gartner report, "The user has displaced content as the most important focus when developing an online strategy. Website designers must understand the person interacting with the online channel before setting a strategy. In addition to content, delivering this experience requires granular designs to help personalize the experience, discrete functions to make the site more flexible and Web 2.0 components to engage the visitor more fully."

Episerver offers a platform for publishing content, building communities, communicating via multiple channels and selling online. The platform offering helps companies create online relationships with its customers, better understand customer behavior, engage with customers on the social Web and identify improvements to e-commerce processes that seamlessly turns Web site visitors from "browsers" into "buyers."

"We believe Gartner's evaluation reaffirms Episerver's commitment to a user-driven approach to product development, allowing us to deliver solutions that meet the specific needs of our more than 3000 customers and over 450 partners (digital agencies) around the world," said Martin Henricson, CEO of Episerver. "Our unmatched customer focus and platform approach has allowed Episerver to significantly outpace the growth of the market."

The Episerver platform includes the following core components:

  • Content: Episerver CMS 6 is an all encompassing site management platform with features and functionality that appeal to a wide range of roles, including business owners, editors, marketers and developers. Episerver CMS 6, is a Microsoft ASP .NET 3.5-based Web Content Management system. Online Center is a built-in, configurable dashboard that streamlines site operations and presents web performance metrics. It optionally includes Episerver Connect, which allows websites to connect to SharePoint, Microsoft CRM and Salesforce.
  • Commerce: Episerver Commerce is a robust e-commerce system integrated into the platform. It enables companies to engage visitors, manage the transaction processes and measure transactional activities to deliver an effective online presence.
  • Communication: Episerver Marketing Arena comprises a powerful bundle of marketing modules, integrated into the platform that hosts services designed to meet the individual needs of marketers to become more effective on the web and to increase sales. A core component is Episerver Mail 5, which provides a simple way to create, send and follow-up on target group information and offers via e-mail.
  • Community: Episerver Relate is a product package that makes it easy to add context-sensitive and community-based social features to any website. Branded communities can turn websites into a powerful sales & marketing platform optimized for each visitor. Episerver Relate+ is available in two different editions, one for public websites and one for intranets.

The Episerver platform, combining content, commerce, communication and community is available now.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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