The Swedish Association for Hunting and Wildlife Management relaunches its e-store, with the clear objective to increase online sales by 50 percent.
The new store is built on Episerver Commerce, and enables the Association for Hunting and Wildlife Management to offer both members and non-members excellent customer service via the store where they can buy products and educational material easily.
The Association for Hunting and Wildlife Management is one of Sweden's largest member organizations with 195,000 members. Today, members shop via a printed catalog as well as online. The association aims to increase the proportion of purchases made via the website to increase efficiency and profitability.
"The e-store is a key element in our strategy to become more efficient, increase sales and strengthen the feeling of belonging to the association by our members," said Göran Nohlgard, publishing manager at the Association for Hunting and Wildlife Management. With Episerver Commerce, we have a modern commerce platform that allows us to enhance the service to our members and improve profitability."
The shop, which contains more than 500 products, allows the association to see in detail how people act in the store and thereby optimize the orders and payment processes. The store is built by CIBER, an Episerver Premium Solution Partner.
The Association for Hunting and Wildlife Management strives to ensure that communication with its members is done cost effectively, and it's a natural outcome to create an online presence that engages its visitors. In addition, the association has an online community, a member portal, where members exchange experiences. The community is based on Episerver Relate.
"The Association for Hunting and Wildlife Management has created an online presence which focuses on dialogue, commitment and results," says Martin Henricson, CEO at Episerver. "They benefit from combining social media and e-commerce in a way that I think many companies will do in the future."
With Episerver Relate, the association can create targeted campaigns tailored to each individual to drive traffic to their stores, instead of sending mass mailings.
"We designed, built and launched the store in just two months," said Ann-Catrine Appelquist, Managing Director at Ciber. "It has been a rapid and intensive project with a clear business focus. "
The Hunters Association websites:
Episerver Commerce is a new e-commerce solution, combining content, community and commerce, launched in June 2010.
Maria Wasing, VP of Marketing Europe, Episerver
Phone: +46 73 852 17 52