WADA Enhance Online Services with Engaging Content Portal

CHICAGO, IL – July 20, 2010

WADA, an international independent agency whose officers work to eliminate drug use in sports, sought to streamline the Web site’s content to better present information to its varied audiences.

In conjunction with the World Anti-Doping Agency's (WADA's) 10th anniversary, Episerver, the world's fastest growing provider of platforms that drive online engagement, and partner organization Lightmaker, designed and launched the agency's new external website.

Using Episerver's Content Management Software (CMS), Lightmaker simplified the Web site's navigation, creating a horizontal taxonomy that reduced the number of user clicks needed to access a large amount of content. Episerver's built-in workflow management system made it easy and seamless for the WADA web team to update and upload content without relying on administrators and IT personnel.

"Our primary goal with this Web site redevelopment was to ensure that all of our audiences could easily get access to information" said Julie Masse, Communications Director for the World Anti-Doping Agency. "Episerver's user-friendly platform, not only increased ease of access for visitors to our wealth of online content, but it allowed our web team to manage the site's content through an intuitive and easy-to-use interface."

Episerver offers comprehensive online engagement capabilities to its customers. The company's integrated platform combines web content management, branded social community, marketing campaign and optimization tools, and e-commerce capabilities allowing its customers and partner organizations to design and operate innovative online properties. Lightmaker is one of Episerver's more than 450 partner companies in 30 countries. This large partner network allows Episerver to deliver trusted and reliable software and services to leading organizations around the world.

"Episerver delivers a complete, integrated platform that helps businesses create an engaging online presence," said A.J. Harring, President of Episerver. "By helping our customers identify improvements to its online channels we drive the conversion of website visitors from "browsers" into dedicated consumers of information, products and services."

Lightmaker President, Ben Philyaw, commented, "The Episerver combination of content, community, commerce and communication is a significant advancement for the industry. Our customers value the engaging web experience that Episerver enables us to deliver, and the partnership positions us to deliver value to both the revenue and cost site of our customer's business."

 

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About WADA

The World Anti-Doping Agency (WADA) is the international independent organization created in 1999 to promote, coordinate and monitor the fight against doping in sport in all its forms. The Agency is composed and funded equally by the sports movement and governments of the world. Its key activities include scientific research, education, development of anti-doping capacities and monitoring of the World Anti-Doping Code - the document harmonizing regulations regarding anti-doping in all sports and all countries. Visit the new website at: http://www.wada-ama.org.

About Lightmaker

Lightmaker is a privately held interactive agency creating award winning digital destinations since 1997.We employ over 125 Lightmakers with offices located in the UK, USA, Netherlands and Canada.
It is no longer about just building pretty websites. It is all about:

  • return on investment
  • advising and partnering with our Clients to build destinations users want to come to
  • building applications that are easy to use
  • integrating the best of the best on the web
  • utilizing the social networks that are already in place
  • it is all about building personal relationships and partnerships with our clients