GOCityGirl.com power online community

LONDON, 31 January 2011

R1 Group, a UK-based digital agency, has selected Episerver as the content platform for the new GOCityGirl website; an innovative social commerce portal for female visitors to shop, find information and engage with friends.

The Episerver platform is allowing GOCityGirl to develop, manage and measure all aspects of its online presence, while giving visitors to the site the ability to create a completely unique experience through customisation.

GOCityGirl is at the vanguard of the new online shopping concept that draws inspiration from the social dimension of how women shop. EPiSever was the ideal platform, allowing R1 Group to integrate social networking and commerce to bring GOCityGirl's vision of a vibrant, all-female social network and customisable e-tail experience to life.

Episerver's social capabilities have enabled GOCityGirl to take advantage of the power of social commerce with a series of widgets. These enable shoppers to create and manage their own web portal by customising content such as job listings, celebrity gossip and shopping to create a unique online experience.

To ensure the site remains up to date, behavioural tracking through the LiveMonitor module provides a real-time view of traffic on the site, enabling the GOCityGirl team to adapt content and personalise information almost instantaneously, for a dynamic user experience.

James Burbridge, Founder of R1 Group, said: "Episerver gave us the ideal foundation to build the GOCityGirl site. Not only have we been able to integrate a wide range of bespoke features allowing visitors to customise their visit, the platform gives the GOCityGirl team full control over every aspect of the site, to quickly and easily update content on a regular basis. By making full use of the personalisation and community tools, we have also ensured GOCityGirl can keep the site fresh and engaging for visitors."

Neal Perry, UK Country Manager UK Episerver, commented: "Episerver has ensured that GOCityGirl can give its web visitors the opportunity to actively play a part in curating its content, alongside the editors, to deliver an engaging experience that will keep visitors returning for more. A flexible platform with strong community tools will allow for ongoing, real-time optimisation to give GOCityGirl the opportunity to tweak and fine-tune the site on a daily basis."

For media information, please contact:

Danny Whatmough/Alizia Walker
Wildfire Technology PR
Tel: +44 20 8339 4420
Email: Episerver@wildfirepr.co.uk

About GO City Girl

GO City Girl was founded in 2010 by a group of successful, fabulous women who spotted a real need for a portal catering to women getting the most out of city life. The site's ambitious concept brings together the full complement of lifestyle services and information in a one-stop site that fulfils the demands of busy young women concerned with style and substance. Using cutting-edge technology, they have successfully realised their vision; combining effective, functional tools for living with stunning visuals, rich design and glossy, editorial content from a team of fashion journalists, celebrity experts and industry insiders. GO City Girl offers users the practical, search-based information-at-your-fingertips convenience of sites like Gumtree, the personable, community interaction of Facebook-style social networking; the customisable, user-friendly e-tail experience of ASOS and the aspirational glamour of the leading magazine-style websites like Handbag and Daily Candy. By placing the information women want most at their fingertips, GO City Girl aims to become a go-to homepage for young professional women – their first and last stop when they go online.

About R1 Group

R1 Group is an experienced digital agency specializing in creating bespoke solutions for clientele who have been recommended or referred by existing clients or partners. They help the UK's most influential individuals and corporate brands to strategically plan, build and deliver rich, engaging internet services using cutting-edge technology. Coupled with this, R1 offers a full solutions service that streamline in e-commerce and e-tail for highly transactional websites. They support clients as their eyes and ears for a project at all times. They have a firm hand on future trends and are capable of translating clients' needs into technical and design terms.