Simple Truth Builds Online Presence

Chicago, IL – June 29, 2011

Creative Agency Turns to CMS Leader for Revamped Online Brand

Simple Truth, a Chicago-based brand strategy and creative agency, has implemented Episerver, the world's fastest growing provider of platforms that drive online engagement, to update its online presence. The revamped online presence is enabling the firm to remain current and acquire new clientele on YourSimpleTruth.com.

"Having been with the company for over a decade, I am happy to say that our new site is the best representation of how dynamic, smart and creative our firm is and best identifies our ability to service our clients," Rhonda Kokot, Simple Truth's Managing Partner said. The implementation was led by Episerver's Premiere Solution Partner, Nansen. "Our management team is thrilled with the new site and impressed by the results of our partnership with Episerver and Nansen."

Simple Truth was looking to update its previous site to a more adaptive and responsive design that was simple to update and flexible enough to accommodate a range of digital content. Jonathan Pettersson, President of Nansen explained that recommending Episerver was a natural choice for the team at Simple Truth. "Creative agencies in particular require the greatest degree of design flexibility. We knew Episerver's adaptable framework would support any visual design. At Nansen, we see great potential for future success in projects with Simple Truth and Episerver."

YourSimpleTruth.com went live with Episerver CMS 6 and Composer tools in late May 2011 and has already tracked higher on-site engagement and quicker content production times than the previous designs. Mark Rowland, Director of Interactive Design adds, "Episerver Composer is a dynamic feature that really exploits the drop and drag process with its layout and content block editing capabilities. The platform provides great flexibility to update content in a matter of seconds, and it's easy to use for our non-technical teams."

Over the next few months, Simple Truth expects to see improved search engine ranking through a standardized page performance. Explaining the value of Episerver's platform as a service business model, Kokot says "We also like the ability to add on other modules in the future if we wish to do so, such as Episerver CMO and Mail, to help us better connect with prospective clients and partners."

More than 10,000 websites throughout the globe rely on Episerver's highly scalable and integrated platform. To learn more about how the Episerver platform allows marketers to manage their entire web presence, including mobile, ecommerce and social communities call (630) 974-3000.

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About Nansen

Founded in 2007 in Stockholm, Nansen is a web agency focusing on online business development and technical implementation of corporate websites, communities, intranets, portals as well as system integration for large and mid-sized corporations and non-profit organizations.

About Simple Truth

Simple Truth is an independent, privately owned creative agency located in Chicago's River North neighborhood. Founded in 1996, the company helps clients discover what's at the core of their brand and then designs ways for people to connect with it. Simple Truth specializes in the areas of strategy and brand building, as well as providing print and interactive communication design. Clients range from US-based Fortune 100 companies such as Allstate, to multinationals including GE and Aptargroup, to midsize regional companies and nonprofits.