UK based social shopping site Motilo.com wins best website award
Last week, the Guardian Awards for Digital Innovation 2012 crowned Episerver customer Motilo, a social shopping website for fashion online, as the winner of the Best Website of the Year. Motilo, who have worked with Episerver’s Premium Partner LBi, built the site using Episerver CMS and Relate, an unique social media platform, to fuse online shopping with social applications to re-create the fun of shopping together™.
Launched in April 2011, www.motilo.com allows its members to share tips and outfits with their friends via video and text chat functions, build ‘fashion looks’ collaboratively and buy products online in real time. Motilo features clothes and accessories from high street brands™ to designer fashion chosen by their in-house stylist.
The annual Guardian Awards celebrates the best technology start-ups, innovative app designers and inspirational tech gurus. To see a full list of the winners please go here.
Launched in April 2011, Motilo is an online community where you can shop together in real time with your friends. Motilo offers an interactive fashion-focused social network fused with a unique e-commerce platform. The Motilo shop contains fashion items from hundreds of international websites, each carefully chosen by our in-house stylists each week. On Motilo, members can create looks using the pieces in our shop, share these looks with friends, and then buy every item in the outfit. Motilo is updated daily with exciting content presented through the eyes of the Motilo girls, Motilo’s magazine and from users who create and submit looks.