Evaluation Based on Completeness of Vision and Ability to Execute
CHICAGO, IL, August 5, 2013 – Episerver, an innovator in multichannel digital marketing and e-commerce software, today announced it has been positioned by Gartner, Inc. in the Visionaries quadrant of the Magic Quadrant for Web Content Management (WCM) report. The report analyzes a select group of vendors in the WCM market based on Completeness of Vision and Ability to Execute.
The report discusses the ways both consumer behavior and the consumerization of technology are impacting the core functionalities needed within a modern WCM platform. As WCM becomes a more critical component of online engagement, the report finds that a greater use of the user experience platform (UXP) is “a promising approach for establishing the necessary technologies for executing an [online channel optimization] OCO strategy.” The report also points out that “consumerization has created a huge demand for usability and social features that drive user engagement in WCM platforms. Competitive WCM vendors now develop products with user appeal, the digital experience and user-centered design in mind — both for those who create and manage content and for those who consume it.”
With market trends in mind, over the last year Episerver has successfully built a robust ecosystem of partners and capabilities to improve experience management and OCO. By integrating with digital marketing technology, Silverpop, for example, Episerver provided marketers with the ability to more effectively manage their online presence and deliver timely and relevant content to their target audience. In addition to capability-boosting partnerships with Marketo, Celum and SiteAttention, Episerver’s partnership with InRiver’s product information management capabilities gives users more control over product content and processes as well as effective management of product assortments and cross channel assets. The company has also released an updated SharePoint connector that effectively brings enterprise content into the online experience.
From a product perspective, the release of Episerver 7.0 CMS offered the first content management system to allow marketers and editors to create content that works seamlessly across channels including smartphones and tablets. With the follow-on release of Episerver 7.1 CMS in early 2013, it has never been easier for marketers to provide customers with a positive cross-channel experience that increases brand loyalty and conversion rates.
“In a dynamic landscape and ever-changing industry, Episerver is proud to be continuously innovating to provide our customers with the tools they need to better engage with their customers,” said Martin Henricson, CEO of Episerver. “With a 29% compound annual growth rate over the last eight years, we believe Gartner’s assessment affirms both Episerver’s momentum and commitment to a building a multi-channel ecosystem that increases the user experience.”
Episerver offers a software platform that enables businesses to increase the customer experience through more personalized, cross channel experiences. By seamlessly publishing content and communicating across a variety of channels, businesses are able to better understand their customers and develop more meaningful online relationships. Additionally, by allowing their users to more effectively engage both in ecommerce and via social platforms, companies can more directly impact the user experience and make it easier for online viewers to make purchases.
The Episerver platform, combining content, commerce, communication and community is available now. For more, visit http://www.Episerver.com/.
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Release based on: Gartner Magic Quadrant for Web Content Management, Mick MacComascaigh, Mark R. Gilbert, Jim Murphy, Gavin Tay, 31 July 2013.
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Keyana Corliss, Merritt Group