Leader and Innovator Recognized for Application of Emerging and Disruptive Technology to Create Standout Customer Experiences through Multi-Channel, Aspirational Marketing
Episerver™, a leading provider of digital marketing and digital commerce solutions, today congratulated Michael Seminara, Marketing Supervisor of Janome America, Inc., for being named a Constellation Research Inc.’s 2015 SuperNova Awards finalist.
Seminara is one of five finalists in the “Digital Marketing Transformation” category in the 2015 SuperNova Awards, which celebrate the leaders and teams who have overcome the odds to successfully apply emerging and disruptive technologies for their organizations.
SuperNova Award finalists are chosen by a panel of judges composed of industry experts. The winners are determined by a combination of input from the judging panel and public voting. Voting is open to the public Sept. 21 through Oct. 2; votes can be cast on the Constellation website. Winners will be announced at the SuperNova Awards Gala Dinner on Nov. 5, 2015 in Half Moon Bay, Calif., the second night of Constellation’s Connected Enterprise innovation summit.
Janome America, the largest subsidiary of Janome Sewing Machine Co. Ltd., is renowned for sewing machines recognized for ease-of-use and unsurpassed quality. Seminara has led a digital transformation of the Janome web presence over the past 18 months, via a vibrant online digital community that inspires and engages customers and supports its retail partners, resulting in a 21% increase in units sold year-over-year.
The company is leveraging the Episerver Digital Experience Cloud™ for digital marketing and digital commerce. Episerver supports user engagement features such as ratings and reviews and the exchange of project ideas and inspiration, and supports compelling content and aspirational marketing via the web, Facebook, Instagram, Twitter, Pinterest and YouTube.
The complete case study on Janome details the company’s digital marketing transformation from concept to implementation to quantitative results.
“Episerver celebrates breakthrough digital vision and execution, and we are pleased to see Michael and Janome America recognized for excellence in digital marketing transformation,” said James Norwood, Executive Vice President of Strategy and CMO of Episerver. “Janome is a superb example of how to successfully leverage content and multi-channel marketing to create a dynamic and engaging experience that drives improved conversions.”
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit www.Episerver.com
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Erin Stone (for Episerver)
Lutz PR and Marketing Communications
+1 949 338 2136
Senior Manager, Analyst and Public Relations, Episerver
+1 614 817 1847.