econda for Marketing AutomationPublisher: Episerver Category: Analytics & Customer Intelligence Compatibility:
Full round-trip solution for Episerver Marketing Automation and econda. Analyze your campaigns and import segments to Episerver Marketing Automation.
The econda integration lets you use Episerver Marketing Automation and product data from econda in mailing campaigns. econda collects visitor activity data that you can use to create fine-tuned segments in Episerver Marketing Automation, such as specifically addressing customers with abandoned shopping carts in a remarketing campaign.
The econda integration allows bi-directional exchange of mailing and actionable data. To access exchanged data, you first need to implement econda on your website. The econda data is updated daily in Episerver Marketing Automation, available for use in regular mailings, transactional mails and for Marketing Automation. You may need a proper econda product for a fully functional integration.
A fully automated solution and out-of-the-box features needed by modern marketers.
Automatically add tracking parameters to your campaigns.
Import standard or customized segments to Episerver Marketing Automation.
Analyze the success of your channels.
Configurable through web-interface.