etracker Connector for Marketing AutomationPublisher: Episerver Category: Analytics & Customer Intelligence Compatibility:
The etracker integration lets you use Episerver Marketing Automation and product data from etracker Analytics in mailing campaigns. etracker Analytics collects visitor activity data that you can use to create fine-tuned segments in Episerver Marketing Automation, such as specifically addressing customers with abandoned shopping carts in a remarketing campaign.
The etracker integration allows bi-directional exchange of mailing and actionable data. To access exchanged data, you first need to implement etracker Analytics on your website. The etracker Analytics data is updated daily in Episerver Marketing Automation, available for use in regular mailings, transactional mails and Marketing Automation. You may need a proper etracker product for a fully functional integration.
A fully automated solution and out-of-the-box features needed by modern marketers.
Automatically add tracking parameters to your campaigns.
Import standard or customized segments to Episerver Marketing Automation.
Configurable through web-interface.
Analyze the success of your channels.