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What to expect at Ascend B2B 2020

Ascend b2b 2020
For months, the world seemingly stood still. Social distancing changed everything. Roles changed, buying preferences changed, the very way we conducted business changed. Things looked uncertain and daunting for many businesses. Now we must persevere.  Ascend B2B is Episerver’s free virtual conference for B2B companies occurring on August 25-26, 2020, helping companies build strong digital strategies and pave the path onward together. Here’s a preview about what’s in store.

By the numbers:

4+ B2B tracks focusing on manufacturing & distribution, technology, financial services and more 

40+ industry experts 

35+ sessions covering topics from voice-of-customer methodology and the latest B2B storefront technology to redefining digital customer experiences across industries and the total economic impact of Episerver’s Intelligence Cloud 

2 inspiring keynotes: one from Nora McInerny, TED talk speaker, author, and host of the podcast “Terrible, thanks for asking” and one from Matt Heinz, B2B industry expert, author, and president of Heinz Marketing 

350+ colleagues and B2B industry professionals across the Episerver family of customers and partners to network with and learn from

Ascend B2B 2020 is focused on bringing together B2B companies across industries like high tech, financial services, manufacturing and distribution to get actionable insights, practical solutions and industry-leading resources that will help our attendees shape the future of their businesses and create outstanding customer experiences.  

Some of you may recognize this event as Insite’s Engage event while, to others, you may be more familiar with Episerver’s Ascend event series. However you’ve heard about the event – we're so glad you’re hereWe’ve taken the best of both events and moved them to a digital stage so we can connect and learn, even while we’re apart.  

The global pandemic we’re all living through has been a watershed moment that has accelerated unprecedented change. Ascend B2B brings together our community of B2B professionals, Episerver partners and industry experts to help B2B companies strengthen their digital strategies, build more customer-centric experiences and pave the path…onward together.  

If you’re interested in any of these things, then this event is for you. And it’s free!  

  • Identify, learn, apply new skills that help strengthen your teams 
  • Shape your business with leading digital strategies and best practices 
  • Connect with and learn from like-minded companies, industry visionaries and the extended Episerver family 

Check out some of our amazing sessions in the lineup:  

Available On Demand – Rowing in the Same Direction: Setting Objectives Your Entire Business Can Get Behind 

Nate Wotruba 

Director of IT Services at Amerhart 

When it comes to digital transformation – all hands are on deck. Throwing technology at a problem simply won’t cut it. You need measurable KPIs, people and resources to see true success in ecommerce and digital initiatives. Nate Wotruba from Amerhart illustrates how manufacturers and distributors can see success with the numbers to prove it 


August 26th at 11:15am CT – Voice of Customer Methods for Creating a Superior Customer Experience 

Miguel Armenta 

eBusiness Director at Royal Canin USA 

Through triumph, tribulation, peace and crisis, nothing matters more than serving the customer. And nothing helps you more when serving the customer than continuous feedback loops direct from your customer. 
How can you get closer to your customer and ensure you’re providing the experiences they are looking for while supporting your business strategies? Miguel Armenta, eBusiness Director at Royal Canin walks you through proven voice of the customer methodologies that help build a better overall customer experience and drive B2B success 


Available On Demand - PIM In Your B2B Business  

Trevor Pope 

Director, Solution Consultant at Episerver 

Wonder why you need a Product Information Management System for your B2B business?  Do you want to learn more about what a PIM is and the business goals it helps you solve?  Join this session to learn everything you need to know about PIM and how Episerver can help you throughout your journey. 

Ready to join us? Register here 

Join the conversation on social media with #ascendb2b 

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