Business Agenda

09:00: Registration

Start dagen med lidt morgenmad før dagens program starter.

09:30: Welcome to Ascend

Velkommen til Ascend Copenhagen 2019

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09:35: Keynote: Nate Barad, Director, Product Marketing - Episerver

 Nate Barad is a vital force in evolving the world’s leading brands in the digital realm. He has lived and worked internationally, playing a lead role in building online businesses for Major League Baseball, Autotrader, ING Direct Paris, and Bank of England. After years of successful client work, he now leads product strategy in his current role as Director Product Marketing at Episerver.

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10:10: "Learn about Telia’s transformation to growth sales and reduce cost at the same time" - v/Søren Thingholm, Business Director - Valtech & Hans Rasmussen, Responsible for Technology Transformation on all digital touchpoints at Telia

Can having the right platform with a proper implementation help boost sales and reduce cost at the same time? That’s just what Telia and Valtech did as part of their next chapter within digital transformation with a focus to reduce complexity and strengthen the customer experience for their target audience.

Hans Rasmussen is responsible for Technology Transformation on all digital touchpoints at Telia

Søren Thingholm Jensen, Business Director at Valtech. Responsible for the Sales and Advisory team at Valtech in Denmark

10:35: Morgen pause

En chance for at få fyldt lidt kaffe på systemet og møde vores sponsorer som befinder sig i henholdsvis tårnet og ved indgangen.

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10:50: "Skab vækst med omnichannel commerce" v/Kasper Holst, CEO - IMPACT

Med udgangspunkt i cases og IMPACTs Omnichannel Index giver Kasper klare svar på, hvordan man lykkedes med at binde platforme og kanaler sammen og derved realiserer vækst. Kasper brænder for gode købsoplevelser og growth hacking. Garanti for værdifulde indsigter, der kan anvendes af de fleste ledere og digitale profiler.

3 vigtige takeaways fra denne session:

1. Vindere og tabere – få indblik i, hvordan de 100 største brands i Danmark performer i et omnichannel-perspektiv
2. Digital transformation – få viden om, hvordan du arbejder med din organisation, hvordan du lykkes med at binde platforme, kanaler og kundevendte touchpoints sammen
3. Lær fra de bedste – bliv inspireret af konkrete eksempler fra en række af IMPACTs kunder – både retailere, brands og B2B virksomheder.

Kasper Holst er ekspert i omnichannel commerce og digital strategi. Han er cand.merc.dat og har mere end 20 års brancheerfaring. I dag er han CEO i IMPACT, som han startede tilbage i 1998. 

11:15: Keynote

TBD

11:55: Frokost

Lækker frokost før vi forsætter dagens program

Break-out track
Break-out track

12:45: "Control the entire content lifecycle with Digizuite™ DAM for Episerver" v/Kim Wolters, CEO Digizuite


Kim Wolters has more than 15 years’ experience from strategic management positions in the IT and software industry (WM Data, CGI, Logica and EG). Kim Wolters is seasoned in technology, digital transformations and management. As Digizuite’s CEO, he plays a vital role helping global market leaders and Fortune500 companies transform their business processes using contemporary technology such as Digizuite™ DAM.  

12:45: Break-out

TBD

13:15: "Sådan kommer du i gang med personalisering" v/Christian Haslund, Manager - Kraftvaerk

Personalisering kan realiseres på mange niveauer. Denne session handler om række konkrete og håndgribelige tiltag, der gør jer i stand til skabe værdi for jeres brugere og forretning, baseret på det stadie, I befinder jer på, og hvordan I kommer i gang.

Personalisering har i mange år været en trend og et buzzword på alles læber. Alle taler om det og få gør det. Christian Haslund fra Kraftvaerk stiller skarpt på hvordan man kommer i gang med personalisering på en overskuelig og enkel måde. Vi kalder tilgangen pragmatisk personalisering.

Med en baggrund som projektleder og forretningsudvikler har Christian Haslund sammen med Kraftvaerk i flere år rådgivet kunder på deres digitale rejser. Christian har stået i spidsen for rådgivning og levering af både små og store personaliseringsinitiativer til både det offentlige og den private sektor – alt sammen med fokus på samspillet med digitale ambitioner og realisme.

13:15: "Louis Poulsen og Kvadrat: Digital transformation gennem Unified Commerce" v/Anna Kathrine Matthiesen, Account Manager & Lars Christensen, Partner, Strategi & e-business - Vertica

Hør hvordan danske designkæmper som Louis Poulsen og Kvadrat skaber digital transformation med en Unified Commerce-tilgang til et globalt marked.

13:45: "Elis – Enabling a multinational fusion on Episerver" - v/Mikael Nordgren, Partner & Morten Dybdal, Sales Manager - Novataris- Elis

When coordination, collaboration and technology all need to come together.

Mikael Nordgren is partner in Novataris and an expert in Project Management, Technical Architecture and how to create close and trustworthy relations to the customers. He has with great success during the years controlled many complex and extensive IT project for Telenor, SKAT, CBB etc.

The navigation in making a new website design, while dealing with technical complexities, timing with campaigns and coordinating many different countries and work processes.

Morten Dybdal is Sales Manager at Novataris and with many years of experience in IT and Business development he knows how to get the full extent of opportunities when leveraging the benefits of technology.

13:45: "Sådan kommer du i gang med at skabe en personaliseret kundeoplevelse" - v/Daniel Nørgaard, Partner og ansvarlig for teknologi og platform - Immeo

Hør en konkret fortælling om hvordan du komme i gang med at bruge Episerver Personalization og skabe værdi for din virksomhed.

3 vigtige takeaways fra denne session:

- Indblik i datadrevet personalisering
- Indsigt i hvorfor kunderejsen skal personaliseres fra start til slut
- Gode råd til hvordan man kommer i gang

Daniel Nørgaard er Partner og ansvarlig for teknologi og platform hos Immeo. Daniel formår at bygge bro mellem IT og forretningen og har samtidig fokus på kundens behov og rejse. Med mere end 10 års digital erfaring i bagagen, kender Daniel mulighederne og forstår at gøre digital strategi operationel.

14:10: Afternoon Coffee Break

Refresh with a beverage and snacks. Meet our sponsors and mingle 

14:30: "Turning Browsers into Buyers: The impact product information has on closing sales and minimizing returns" v/Shirley Johansson, EMEA Marketing Director - inRiver AB

Consumers want a variety of information when making purchase decisions. The key to winning in retail lies in what kind of information is presented and how it is presented. The consumer experience is paramount. Turning Browsers into Buyers is a commissioned research with 6000 online shoppers from the UK, Germany, Sweden, Denmark, the Netherlands and Belgium.

3 key takeaways from this session:
- Gain insights from a commissioned research with 6000 online shoppers from the UK, Germany, Sweden, Denmark, the Netherlands and Belgium.
- Learn what counter measures can businesses take to meet customers' expectations and reduce returns?
- The new tech-kids on the block: Roughly one-third of consumers have purchased products through voice-activated devices in the Nordics.

"Shirley Johansson is inRiver's EMEA Marketing Director, with over 20 years of experience in Bio-engineering, Pharmaceutical, Consumer Products Goods, Fashion, Travel and Tourism Industries. Before joining inRiver, She has held several progressively responsible positions in B2B Marketing, digital transformation, and e-commerce across WE, NA, CEEMEA, LA and Asia.

Shirley held previous roles such as CMO Growth at Handiscover and Nordic Head of Digital Marketing at Greenpeace, where she drove double digit growth. At Procter & Gamble, she was head of Media of Advertising globally and at Gillette accountable for Interactive Marketing.

Shirley is also the founder of CURATORZ AB and Subscription Lifestyle AB, a retail solution for luxury brands. She is a current Board Director for Passenger One AB -a greener and cheaper commute.

14:30: Break-out

TBD

15:00: Break-out

TBD

15:00: Break-out

TBD

15:30: Break-out

TBD

15:30: Break-out

TBD

15:55: Afternoon Coffee Break

Refresh with a beverage and meet our sponsors and mingle 

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16:10: "Getting to the Meat: Using Episerver Insight across a company ecosystem" - v/Nicola Ayan, Solution Architect - Niteco

Knowledge about the motivations and goals of your website’s visitors is essential for delivering the right content. Find out how Niteco, working with a client, used Episerver Insight and other tools to identify users’ motivations and streamline their presence across 20+ sites.

3 key takeaways from this session:

  • Discover how EPiServer Insight can provide your company with data on web users and their behaviours
  • Learn how to analyze the data to meet your business goals
  • Learn how you can use the data to intelligently match up the best content for each user. 

Nicola Ayan is Niteco’s Sydney-based Solutions Architect whose knowledge of Episerver has won her a spot as a MVP. She’s an avid blogger on all-things Episerver. 

 

Discover how EPiServer Insight can provide your company with data on web users and their behaviours
Learn how to analyze the data to meet your business goals
Learn how you can use the data to intelligently match up the best content for each user. 

16:30: Guest Keynote

TDB

17:00: Drinks & Networking

TBD

18:00: Middag & Awardshow

Et bredt udvalg af foodtrucks serverer lækre retter. Og vi kårer vinderne af Web awards 2019

20:00: Afterparty

Vi bliver hentet i busser og kørt til Søpavillonen, hvor vi afslutter dagen med et brag af en 90'er fest.