Business Agenda

09:30: Registration

Start dagen med lidt morgenmad før dagens program starter.

10:00: Welcome to Ascend

Velkommen til Ascend Copenhagen 2019

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10:10: Keynote: Nate Barad, Director, Product Marketing - Episerver

 Nate Barad is a vital force in evolving the world’s leading brands in the digital realm. He has lived and worked internationally, playing a lead role in building online businesses for Major League Baseball, Autotrader, ING Direct Paris, and Bank of England. After years of successful client work, he now leads product strategy in his current role as Director Product Marketing at Episerver.

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10:40: "Learn about Telia’s transformation to growth sales and reduce cost at the same time" - v/Søren Thingholm, Business Director - Valtech & Hans Rasmussen, Responsible for Technology Transformation on all digital touchpoints at Telia

Can having the right platform with a proper implementation help boost sales and reduce cost at the same time? That’s just what Telia and Valtech did as part of their next chapter within digital transformation with a focus to reduce complexity and strengthen the customer experience for their target audience.

Hans Rasmussen is responsible for Technology Transformation on all digital touchpoints at Telia

Søren Thingholm Jensen, Business Director at Valtech. Responsible for the Sales and Advisory team at Valtech in Denmark

11:05: Morgen pause

En chance for at få fyldt lidt kaffe på systemet og møde vores sponsorer som befinder sig i henholdsvis tårnet og ved indgangen.

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11:20: "Skab vækst med omnichannel commerce" v/Kasper Holst, CEO - IMPACT

Med udgangspunkt i cases og IMPACTs Omnichannel Index giver Kasper klare svar på, hvordan man lykkedes med at binde platforme og kanaler sammen og derved realiserer vækst. Kasper brænder for gode købsoplevelser og growth hacking. Garanti for værdifulde indsigter, der kan anvendes af de fleste ledere og digitale profiler.

3 vigtige takeaways fra denne session:

1. Vindere og tabere – få indblik i, hvordan de 100 største brands i Danmark performer i et omnichannel-perspektiv
2. Digital transformation – få viden om, hvordan du arbejder med din organisation, hvordan du lykkes med at binde platforme, kanaler og kundevendte touchpoints sammen
3. Lær fra de bedste – bliv inspireret af konkrete eksempler fra en række af IMPACTs kunder – både retailere, brands og B2B virksomheder.

Kasper Holst er ekspert i omnichannel commerce og digital strategi. Han er cand.merc.dat og har mere end 20 års brancheerfaring. I dag er han CEO i IMPACT, som han startede tilbage i 1998. 

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11:45: "Avoiding Installation Anxiety: How to complete your new Episerver project on time and on budget" - v/Kurt Dressel, Country Manager for UK, Ireland and EMEA - Niteco

Kurt Dressel is an IT and digital technology executive with over 17 years’ experience in software sales, delivery and development. He leads Niteco’s operations in UK and Ireland. 

Kurt Dressel is an IT and digital technology executive with over 17 years’ experience in software sales, delivery and development. He leads Niteco’s operations in UK and Ireland. 

 

12:05: Frokost

Lækker frokost før vi forsætter dagens program

Break-out track - Main stage
Break-out track

13:00: "Sådan kommer du i gang med personalisering" v/Christian Haslund, Manager - Kraftvaerk

Personalisering kan realiseres på mange niveauer. Denne session handler om række konkrete og håndgribelige tiltag, der gør jer i stand til skabe værdi for jeres brugere og forretning, baseret på det stadie, I befinder jer på, og hvordan I kommer i gang.

Personalisering har i mange år været en trend og et buzzword på alles læber. Alle taler om det og få gør det. Christian Haslund fra Kraftvaerk stiller skarpt på hvordan man kommer i gang med personalisering på en overskuelig og enkel måde. Vi kalder tilgangen pragmatisk personalisering.

Med en baggrund som projektleder og forretningsudvikler har Christian Haslund sammen med Kraftvaerk i flere år rådgivet kunder på deres digitale rejser. Christian har stået i spidsen for rådgivning og levering af både små og store personaliseringsinitiativer til både det offentlige og den private sektor – alt sammen med fokus på samspillet med digitale ambitioner og realisme.

13:00: "Mega trends – How to future-proof your ecommerce" v/Mårten Bokedal, Senior Marketing Manager, Episerver

TBD

13:30: "Louis Poulsen og Kvadrat: Digital transformation gennem Unified Commerce" v/Anna Kathrine Matthiesen, Account Manager & Lars Christensen, Partner, Strategi & e-business - Vertica

Hør hvordan danske designkæmper som Louis Poulsen og Kvadrat skaber digital transformation med en Unified Commerce-tilgang til et globalt marked.

13:30: "From mass communication to individual dialogues: Personalization 2.0" v/Gustav Cajander, Solution Architect, Episerver

TBD

14:00: "Elis – Enabling a multinational fusion on Episerver" - v/Mikael Nordgren, Partner & Morten Dybdal, Sales Manager - Novataris- Elis

When coordination, collaboration and technology all need to come together.

Mikael Nordgren is partner in Novataris and an expert in Project Management, Technical Architecture and how to create close and trustworthy relations to the customers. He has with great success during the years controlled many complex and extensive IT project for Telenor, SKAT, CBB etc.

The navigation in making a new website design, while dealing with technical complexities, timing with campaigns and coordinating many different countries and work processes.

Morten Dybdal is Sales Manager at Novataris and with many years of experience in IT and Business development he knows how to get the full extent of opportunities when leveraging the benefits of technology.

14:00: "10 things you never knew about Episerver" v/David Knipe, Director of Solution Architecture, Episerver

Join the team to see some helpful tips and tricks for using Episerver. Explore some features you may never have seen before, see some free add-ons and get more productive in the process. 

14:25: Afternoon Coffee Break

Refresh with a beverage and snacks. Meet our sponsors and mingle 

14:45: Nykredit – sådan kommer du i gang med digitale optimering v/Daniel Nørgaard, Partner og ansvarlig for teknologi og platform, Immeo og Henrik Block Weiland, Head of Data & Platforms, Nykredit

For enhver virksomhed, der trives i en verden af digitale muligheder, er der en anden virksomhed, der kæmper for at finde sin vej

Hør en hvordan Nykredit, i samarbejde med Immeo, er kommet godt i gang med at bruge Episerver Platformen og hvordan det skaber værdi for forretningen.

Key take aways:

  • Gode råd til hvordan du kommer i gang
  • Indsigt i hvordan du via tværfaglige teams driver innovation
  • Indsigt i hvordan du skaber grundlag for synlig værdiskabelse

Henrik Block Weiland er Head of Data & Platforms for Nykredit, Digital & Marketing. Med sin forretningsmæssig tilgang, formår Henrik, at sikre tværfagligt organisatorisk samarbejde og skabe et innovativt rum for digital forretningsudvikling på Nykredits Episerver platform. 

Daniel Nørgaard er Partner og ansvarlig for teknologi og platform hos Immeo. Daniel formår at bygge bro mellem IT og forretningen og har samtidig fokus på kundens behov og rejse. Med mere end 10 års digital erfaring i bagagen, kender Daniel mulighederne og forstår at gøre digital strategi operationel.

14:45: "Control the entire content lifecycle with Digizuite™ DAM for Episerver" v/Kim Wolters, CEO Digizuite


Kim Wolters has more than 15 years’ experience from strategic management positions in the IT and software industry (WM Data, CGI, Logica and EG). Kim Wolters is seasoned in technology, digital transformations and management. As Digizuite’s CEO, he plays a vital role helping global market leaders and Fortune500 companies transform their business processes using contemporary technology such as Digizuite™ DAM.  

15:15: "If you don’t have a cloud strategy, you don’t have a business strategy" v/Joey Moore, Senior Director, Product Marketing, Episerver

A recent report by O’Reilly media suggested European companies are struggling to keep up with the rest of the world when it comes to cloud computing. During this session we’ll look at the reasons why and how organizations like yours making the most of the cloud, the benefits it offers and why it’s more so much more than just a technology decision.

 

15:15: "Turning Browsers into Buyers: The impact product information has on closing sales and minimizing returns" v/Shirley Johansson, EMEA Marketing Director - inRiver AB

Consumers want a variety of information when making purchase decisions. The key to winning in retail lies in what kind of information is presented and how it is presented. The consumer experience is paramount. Turning Browsers into Buyers is a commissioned research with 6000 online shoppers from the UK, Germany, Sweden, Denmark, the Netherlands and Belgium.

3 key takeaways from this session:
- Gain insights from a commissioned research with 6000 online shoppers from the UK, Germany, Sweden, Denmark, the Netherlands and Belgium.
- Learn what counter measures can businesses take to meet customers' expectations and reduce returns?
- The new tech-kids on the block: Roughly one-third of consumers have purchased products through voice-activated devices in the Nordics.

"Shirley Johansson is inRiver's EMEA Marketing Director, with over 20 years of experience in Bio-engineering, Pharmaceutical, Consumer Products Goods, Fashion, Travel and Tourism Industries. Before joining inRiver, She has held several progressively responsible positions in B2B Marketing, digital transformation, and e-commerce across WE, NA, CEEMEA, LA and Asia.

Shirley held previous roles such as CMO Growth at Handiscover and Nordic Head of Digital Marketing at Greenpeace, where she drove double digit growth. At Procter & Gamble, she was head of Media of Advertising globally and at Gillette accountable for Interactive Marketing.

Shirley is also the founder of CURATORZ AB and Subscription Lifestyle AB, a retail solution for luxury brands. She is a current Board Director for Passenger One AB -a greener and cheaper commute.

15:45: "Et kig ind i fremtidens Engroshandel 2025" v/Kim Bruno-Lindby, Chefkonsulent, DI Handel

Hvordan vil digitalisering som trend påvirke engroshandlen frem mod 2025? DI Handel har gennemført projekt ”Engroshandel 2025” sammen med Deloitte, og har i den forbindelse udarbejdet en analyse af fremtidens engroshandel. Hør om de første spændende resultater.  

Kim har arbejdet med e-handel og digital forretningsudvikling i mere end 20 år. Han har startet et webbureau, et mobile marketingbureau, samt været markedsdirektør i en stor dansk mediekoncern. Stort set hele hans karriere har internet og digitalisering været omdrejningspunkt, bare set fra forskelige sider af ”skrivebordet”.

I dag er Kim hos Dansk Industri, hvor han hjælper danske virksomheder med at holde sig opdateret indenfor digital forretning.

15:45: "Hvordan kan skyen hjælpe din forretning?" v/Christian Ømand, Partner Technology Strategist, Mircosoft

Mange virksomheder taler i dag om ”Skyen”, men hvorfor er det lige at Skyen er et attraktivt sted for en organisation at have sin IT? Og kan man i det hele tage stole på den? Bliv klogere på hvordan rejsen til skyen påvirker forretningen, og hvilke fordele man reelt kan opnå ved at begynde rejsen med Microsoft Azure.

16:10: Afternoon Coffee Break

Refresh with a beverage and meet our sponsors and mingle 

16:30: Standup

Vi glæder os til at løfte sløret for vores hemmelige gæst – men vi kan godt afsløre at det bliver stand-up med en af Danmarks fremmeste komikere :)

17:00: Drinks & Networking

TBD

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18:00: Middag & Awardshow

Et bredt udvalg af foodtrucks serverer lækre retter. Og vi kårer vinderne af Web awards 2019

Jasmin Gabay synger jazz med stor inspiration fra de gamle stjerner - en ung Billie Holiday”.

Selvom hun blev kendt gennem Dansk Melodi Grand Prix har hun meget mere end hurtige popsange at byde på.

Jasmin synger jazz med kærlighed til den gode melodi og baggrund på både gospel, soul og pop. Hendes melodiske fortællinger er udadvendte og alligevel fordybende, med et ønske om at skabe nærvær, røre lytteren og gøre sangene relevante for publikum.

20:00: Afterparty

Vi bliver hentet i busser klokken 19:45 og kørt til Søpavillonen, hvor vi afslutter dagen med et brag af en 90'er fest.