Introducing the Optimizely Data Platform
Optimizely’s acquisition of leading CDP provider, Zaius strengthens the digital experience platform!
Digital mastery is no longer just about gathering customer data.
To surface the insights needed to lead in today's marketplace, you need the customer context at the core of everything you do. Consider the ABCs of data that any modern digital experience platform (DXP) needs to have:
- Data on the assets you create.
- Data on behaviors you want to optimize.
- Data on customers you care about.
Only when you master all three by harmonizing all your data, understanding your business's reality, and acting on the insights you uncover in real-time can you truly unlock your digital potential and maximize ROI.
That's why with the acquisition of the leading customer data platform (CDP), Zaius, we're thrilled to announce the Optimizely Data Platform. Zaius strengthens Optimizely's leading DXP with customer context, providing you with one unified view of all your digital data and the insights to author, merchandise, experiment, and optimize with confidence.
We are Optimizers
We know ambition has its challenges, but we are proudly and boldly pushing boundaries. We’re obsessed with outcomes; our success is rooted in our customers’ success. Optimizers don’t ask what you need, they ask how they can help. We view sameness as boring and even dangerous. We embrace diversity and inclusion. We’ll never stop innovating or improving. We hope you’ll join us.