Day Two Welcome with CMO, James Norwood
Three million people have learned the secret to reaching their true potential - now it’s your turn. You are meant to do extraordinary things in your career and your life and the 5 Second Rule will help you achieve it. So sit back and enjoy our morning keynote with Mel Robbins, an expert on leadership and defeating doubt, an Award-winning CNN commentator, Best-Selling author, and motivational powerhouse.
We've already made many improvements to Episerver Find, the enterprise search solution built in to the Digital Experience Cloud, and we don't plan to stop there. In this session, learn about the direction we are going with Find and how it will positively impact your business.
Lacks Valley Furniture was founded in 1935 as a traditional furniture retailer. In 2015, they began the digital transformation process that would bring them into the 21st century with a powerful e-commerce site powered by Episerver Digital Experience Cloud. In this session, the digital teams from Lacks and Adage will detail the challenges and process of bringing a family-owned business from static pages to a high quality user and customer experience. The teams will discuss the motivation for the project, as well as the UX research that provided the foundation for the new e-commerce website.
Join Yochay Kiriaty, Principle Program Manager Lead for Microsoft Azure App Service, on a journey looking at some of the integration opportunities between Episerver and Azure - and get a glimpse of new features.
Mad scientist or brilliant innovator? There's a fine line between insanity and genius. And, if you're like most digital marketers, you've got a lot of genius to prove. Put on your lab coat, sharpen up your scientific method, and join The C2 Group as they review specific ways Episerver can help your team experiment its way toward exceptional digital experiences. C2 will pair a proven methodology - honed over hundreds of CMS implementations - with Episerver's specific tools to create a virtual laboratory that will have your C-suite screaming "It's Alive!" at your next marketing meeting.
Re-platforming 20 sites, 30 active content managers, and over 100,000 unique pieces of content required focus, commitment, and above all else, courage. Presented with such a challenge, many digital marketing departments would feel like they were under attack by undead hordes of content blocks and zombie URLs. Not this crew. They found a way to make it work and learned a lot along the way.
Join The C2 Group's Jon Price and Moody Global Ministries' David Quigley as they present some hard-fought lessons learned during the CMS transition process. Key concepts reviewed include CMS transition planning, development considerations, arresting scope creep, and empowering content managers.
The best opportunities are usually those that nobody talks about. In this session, we go beyond buzzwords and general trends and look at the real digital marketing landscape in 2017. We will show you where some of the biggest opportunities are and review step-by-step what you can do to get ahead of the crowd. We will cover the latest developments within SEO and social marketing, as well as give you a 3-step process for how to supercharge your on-site conversion rates.
What better way to return from lunch on day two of Episerver Ascend than with our special panel of invited guests. Linked to Episerver's Digital Ninety-Nines program that celebrates Women in Technology, our panel features four very different women with very different views - and is sure to be as educational as it is lively! Join Jessica Fardin, Episerver's own Head of Worldwide Marketing, as she moderates.
Over the past few years, tech giants have accelerated investment in AI and Machine Learning in order to deliver the next generation of user experiences to customers. We'll look at ways companies have begun to leverage those advancements, and learn how to design and build AI into your customers' experience right now.
Learn how the largest privately held digital agency in North America is helping to transform clients' digital strategy and user experiences through a deeper understanding of customers' needs, digital trends and market opportunity.
In this 45-minute session, you will learn:
Bisnode is a leading European smart data and analytics company, and a pioneer in the industry. Digital marketing plays a core role in Bisnode's business transformation and has two goals: (1) re-position the company in 18 markets and local languages and (2) strengthen the alignment between marketing and sales.
The new Bisnode.com site built on Episerver is the central hub for the company's ecosystem of channels and products. It was developed through a truly customer-centric approach of service design by a cross-functional and interdisciplinary team that involved the customer from the very start, throughout the design and development process. Along with that, came the transformation of the digital marketing organization itself to take a leap into the digital era of B2B marketing.
Help Wanted: Experienced Sales and Marketing Person to lead our business to exponential growth - Must excel at lead generation; must be a "people person" and develop lasting personal relationships with prospects and customers; must be a thought leader in the industry, offering important insights into problems and solutions; must be good at breaking through the noise of our competitors' sales/marketing efforts to help us stand out in the crowd; must be savvy in the latest sales/marketing technologies to be more efficient and productive; must be able to show upper management what results you are getting.
Before you post this job on your website - take a closer look at your website itself! You may already have the "employee" you need to solve these problems. 94% of all business buyers perform research online before making a purchasing decision. Your website is most likely the first touch that any potential customer will have with your organization. Will they find your site? Does your site offer relevant, personalized content? Will they continue to engage with your site after they are customers? If your website isn't up to the job, join Allison Casey, Digital Marketing Director at WSOL, as she provides insights and ideas on how to turn your website into your best sales and marketing employee.
After many years on the Ektron CMS platform, the world's largest retailer has moved their Corporate Extranet to Episerver's Digital Experience Cloud as part of a global rollout and expansion. Find out how Episerver's Expert Services, Amaze, and Translations.com helped Walmart to meet their objectives to better serve their employees.
In this presentation, we will compare and contrast Episerver tools versus third party tools, how to decide which is right for your various marketing and "growth hacking" needs, and how to implement and optimize them.
When Emerson decided to spin-off the Emerson Network Power platform, the team was challenged to completely re-brand the company. Out of this effort, Vertiv emerged as an industry leader with a fresh and modern public face. Find out how Episerver technology, Luminos Labs implementation expertise, and Vertiv vision combined to launch a new brand.
The retail industry has undergone tremendous transformation, with the single biggest disrupter being online shopping, according to PricewaterhouseCoopers. In just four years, e-commerce spending in the US alone has grown 62% to $327 billion. In an industry with unique compliance challenges, leaders are finding ways to reduce the risk and effort of filing and remitting tax.
This session will cover how some of the biggest and most leading commerce companies offloaded sales tax compliance and achieved the following:
Absorbing B2B customers' demands for access to detailed and accurate product and brand information, along with ultimately accomplishing goals of consolidating a flourishing digital landscape were key initiatives in our digital transformation. Episerver is the engine that drives our transformation and provides our business with a consolidated digital experience that empowers our organization to embrace change.
In today's fast-paced world, you need to be able to take advantage of market opportunities quickly. Episerver's DXC service offers the agility and tools to create the best digital experiences for your customers in the shortest amount of time. Offering high availability and performance, easy connectivity with other cloud services and existing business systems, the ability to manage spikes in customer demand, and a platform that's ready to seamlessly adopt the latest technology updates - it's no wonder our customers are moving up to the Digital Experience Cloud service in droves.
Considering a move yourself? Join us to learn how a move to the cloud can help you decrease your total cost of ownership, while increasing customer retention and ROI.
Florida-based retailer Bealls Inc. reviews their successes and lessons learned in launching their first-generation e-commerce site for off-price brand Burkes Outlet on the Episerver Digital Experience Cloud, two years in.
The content management implementation failure rate is higher than it should be, and projects seem to fail for the same cluster of reasons - unrealistic requirements, expectations, human factors, etc. In this session, Deane Barker will discuss the major reasons for project failure learned through almost two decades of implementation experience, and discuss strategies and policies to put in place at each stage of the project to prevent them.
Launching a foreign language website isn't easy. This year, Walmart launched WalmartOne China. Two of the main tools used to help make this launch possible were Episerver Digital Experience Cloud and Translations.com's GlobalLink. Attend this session to learn some tips and tricks anyone launching or maintaining a foreign language site should keep in mind.
Hear from Episerver customer American Marketing Association.
As the sun sets and the night begins at the close of the second day at Episerver Ascend, there’s only one place to go to be seen, and that’s at Episerver Rising. Once again, we will be taking over the legendary Las Vegas Marquee Night Club to create a movement of our own.