Ektron Customers Tuesday

7:30AM: Breakfast


8:55AM: Keynote: The 5 Second Rule – Achieve Break Through Performance In Your Career & Life

Three million people have learned the secret to reaching their true potential - now it’s your turn. You are meant to do extraordinary things in your career and your life and the 5 Second Rule will help you achieve it. So sit back and enjoy our morning keynote with Mel Robbins, an expert on leadership and defeating doubt, an Award-winning CNN commentator, Best-Selling author, and motivational powerhouse. 

10:00AM: Break


10:15AM: Episerver Find Roadmap

We've already made many improvements to Episerver Find, the enterprise search solution built in to the Digital Experience Cloud, and we don't plan to stop there. In this session, learn about the direction we are going with Find and how it will positively impact your business. 

11:00AM: Break


11:15AM: Personalizing and Leveraging the Customer Experience in Healthcare

How do we rationalize a digital ecosystem of over 30 different assets to create a personalized, consistent and valuable customer experience across multiple touchpoints? Nutricia (Danone) Medical provides products for a variety of disease areas, from Cow's Milk Allergy in infants through to Alzheimers and other age-related conditions. We engage with stakeholders across all care settings (hospital, community, care homes) and all age groups. A fragmented approach to each customer has caused a digital presence to emerge that is neither consistent nor provides noticeable commercial benefits - too many assets built on too many platforms and the data is not integrated into anything that would allow us to leverage any engagements. By using Ektron, we're establishing three key platforms:

  1. Patients or their caretakers
  2. Healthcare professionals
  3. Corporate and public affairs

Platforms are personalized by customer type and then further by product and disease area. All platforms have CRM integration but are also integrated into other touchpoints (i.e. Magento for product/sample orders, Dotmailer forms for event registrations, Webex facilities). Not only do we move from transactional relationships to real engagement, but we also build the 360-degree view of the customer all whilst creating massive development efficiencies through use of templates and widgets.

12:00PM: Lunch


1:05PM: Panel: Customer and Analyst Q&A

What better way to return from lunch on day two of Episerver Ascend than with our special panel of invited guests. Linked to Episerver's Digital Ninety-Nines program that celebrates Women in Technology, our panel features four very different women with very different views - and is sure to be as educational as it is lively! Join Jessica Fardin, Episerver's own Head of Worldwide Marketing, as she moderates.

3:00PM: Break


5:30PM: Surviving Content Data Migration

Episerver's Expert Services team will provide a survival guide to moving content into Episerver from a previous CMS solution. We'll specifically look at how to map Ektron content to Episerver, what structures work best, and how to avoid pitfalls. We'll also introduce you to the Expert Services Content Data Migration Framework and the features of that service that are more than the traditional "lift and shift" utility.

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7:00PM: Final Night Party

Final Night Party

Ektron Customers Agenda