Press releases

AJ Products continues its digital journey with a new E-commerce platform from Episerver

Over the past few year, AJ Products have invested heavily in increasing its online presence. The company is now implementing a new E-commerce platform from Episerver with the goal of creating a surprisingly good customer experience, as well as streamlining the internal work with the web in the 19 countries where AJ Products is represented.

AJ produkter byter till Episerver Digital Experience Cloud AJ Produkters choice of E-commerce platform is based on Episervers’ leading position within content managing for the web, and that Episerver offers a versatile and flexible product suitable for B2B companies in the size of AJ Products.

The objective is that the new E-commerce platform will provide AJ Products with the necessary prerequisites to be at the forefront and work agile to customize the digital contents to all the markets within the AJ Products group. The expectation is thus to be able to offer a digital product presentation that exceeds customer expectations.

While enhancing the company’s online presence AJ Products continues to communicate with its customers through printed catalogues – a concept that is constantly developing. 

The implementation is done in cooperation with the Episerver partner Sigma.

About Episerver

Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, Germany, The Netherlands, Norway, Poland, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information, visit


Jenny Westerberg

Marketing Manager, Nordics