American Marketing Association Selects Episerver to Support Digital Experience Transformation
Implementation to Focus on Personalization and Gamification to Support Initiatives to Establish a Connected, Engaging Knowledge Marketplace
Episerver™, a leading provider of solutions to manage digital marketing, content and digital commerce in a single platform, today announced that the American Marketing Association has selected the Episerver Digital Experience Cloud™ to support its digital experience transformation.
The AMA strives to be the most relevant voice shaping marketing around the world. In 2015, the organization launched its “Next AMA” initiative with four transformational strategies for its North American operations including building a personalized and connected marketplace of knowledge that engages the AMA in a single community. The Episerver Digital Experience Cloud will serve as the content management framework to create the marketplace, enabling personalization across multiple channels and gamification of content to increase loyalty and engagement.
“With the launch of the ‘Next AMA’ initiative, the American Marketing Association seeks to provide a proactive, differentiated and modern experience that is unified across all channels,” said Andy Gorman, Digital Experience Director for the American Marketing Association. “The Episerver Digital Experience Cloud will enable our content authors to work efficiently and effectively to bring AMA’s digital strategy to life and provide a strong digital experience that intuitively delivers targeted, value-added content to our various audiences.”
The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world trusted by over 1.2 million marketing and sales professional in 118 countries and across 74 professional chapters and 345 collegiate chapters throughout North America. The AMA serves organizations and individuals who practice, teach and study marketing across the globe. Its mission is to serve as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership.
AMA selected Episerver because of its strong personalization functionality, ease of use, and integration with other systems including AMA’s marketing automation platform. Additionally, Episerver’s Microsoft™ Azure framework will enable AMA to easily leverage – and ultimately migrate – data from Microsoft SharePoint, which has been the organization’s primary content repository.
“The American Marketing Association is a trusted thought leader in marketing innovation, providing programming for practitioners and academics through its multiple content channels,” said James Norwood, Chief Marketing Officer and Executive Vice President of Strategy for Episerver. “Episerver is proud to provide ‘people-first technology’ to empower AMA to deliver personalized and connected digital experiences for customers and members.”
The Episerver Digital Experience Cloud is a single platform for creating, managing and optimizing digital experiences including powerful content management, digital commerce, and enterprise search. An end-to-end cloud solution, Episerver enables high availability and performance, easy connectivity with other cloud services and existing systems, ability to manage spikes in customer demand, and a flexible and agile platform that can seamlessly adopt emerging technology updates.
About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
All third-party trademarks cited are the property of their respective owners, and are used only for reference purposes.
Rachel Teitt Gill
Director of Corporate Communications, Optimizely
Sr. Public Relations Manager, Walker Sands