Press releases

Metro Bank, The Gym Group, Permanent TSB and the Police Service of Northern Ireland recognised for website excellence

Best websites announced in annual Episerver Website Awards

Metro Bank, The Gym Group, Permanent TSB and the Police Service of Northern Ireland have been announced as the winners of the Episerver Website Awards 2017 for UK and Ireland. The awards recognise best-in-class websites built on the Episerver platform, which is designed to enable brands to smartly manage digital content, commerce and marketing in the cloud.

More than 40 brands entered the awards, judged by a panel of industry experts with extensive experience in the digital marketing and communications sector. The winners for each category are:


  • Best Website for Brand InformationMetro Bank, from Netcel

For driving engagement and awareness through a customer-centric website, supporting mobile and local channels to market, integrating with local store data and providing a sophisticated mobile app demo.


  • Best Website for Ecommerce — The Gym Group, from Rufus Leonard

Personalisation for different audience groups through the customer journey, dependent on previous interactions, was a strong feature, with a redesign that had delivered impressive uplifts in conversion metrics.


  • Best Website for Lead GenerationPermanent TSB, from Engage

The introduction of self-service has given impressive increases in lead volume across its range of financial services, with leads in some categories increasing by more than 2000%.


Extensive user experience research, incorporating usability testing, surveys and IA planning, has shaped the new website and led an increase of 1000% in non-emergency online crime reporting, enabling the police service to prioritise its workflow.


Joey Moore, Director of Product Marketing, Episerver, comments: “Today’s marketers have to work harder than ever before to create impactful website experiences that engage audiences and inspire them to take action, whether that’s entering their details, providing information or making a purchase. Our award entries show that marketers and their agency partners are bringing advanced personalisation, integrated approaches and intuitive design to put the customer experience at the heart of their strategies.”


See the full list of winners and runners up here.




For media information, please contact: 

Alex Warren

Wildfire PR 

020 8408 8000 

About Optimizely (Episerver)

At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at

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