Episerver Acquires On-Site Search Provider, Euroling
Acquisition Provides Complimentary Technology and IP for Next Generation Search and Data Navigation
Chicago, IL and Stockholm, Sweden – May 6, 2013 – Episerver, a global software provider for innovative ecommerce and digital marketing solutions, today announced its acquisition of Swedish search provider, Euroling. Following the acquisition, Episerver will continue to support the customers and partners of the wholly-owned subsidiary of Euroling. Because the two organizations have joint stakeholders, the acquisition allows for improvements to operational efficiencies and presents opportunities for consolidation.
The acquisition will serve as a strong addition to Episerver's current offerings, as Euroling's search technology, SiteSeeker, will be leveraged to expand upon Episerver's existing set of search capabilities.
Founded in Sweden in 2000, Euroling's SiteSeeker has been used by customers in Sweden and Norway who have integrated the solution for on-site search within the Episerver platform. The company's strong roots in academic research have driven continual improvements to the technology, which in conjunction with Episerver Find for big data, presents major opportunities to grow data navigation and semantic search capabilities into next generation solutions for effective digital marketing.
The acquisition also supports Episerver's long-term strategy to expand the ability to deliver market leading solutions for digital marketing and ecommerce. Search continues to be a key aspect of creating a great customer experience and rich source of behavioral information. The acquisition enables Episerver to offer its customers the ability to search across multiple data sources regardless of where the data resides and whether it is structured or unstructured.
"The search market has become increasingly competitive and in those market conditions, you either focus on improving efficiency or there is a natural drive towards consolidation. As we have joint customers and partners, it was easy to see the business case for this acquisition. In addition, Episerver has an established market position which can be leveraged for the restructured subsidiary and for efficiently supporting the stakeholders," said Martin Henricson, CEO of Episerver. "From a technology perspective, we know customers have to analyze an abundance of data faster and use that information to present a unique and personal online experience to their visitors. This initiative enables us to improve the customer experience by delivering the best and most appropriate results to the visitor through advanced search functionality."
Other details of the acquisition were not disclosed.
About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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Director of Corporate Communications, Optimizely
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