Episerver and Silverpop Join Forces to Connect Multiple Touchpoints, Improve Time to Conversion
Partnership breaks down barriers in digital marketing ecosystem
ATLANTA and CHICAGO , February 12, 2013: Episerver, a global software provider for innovative digital marketing and e-commerce solutions, and Silverpop, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announced plans to integrate their platforms. The integration will enable marketers to more effectively manage their online presence and deliver timely and relevant content to their target audience and continuously connect the interactive communications of an individual with the web site experience of the same individual, drawing from the rich set of digital behaviors in the Silverpop Engage database.
Individuals are increasingly expecting the digital world to know who they are across all touch points, and this partnership enables marketers to treat every individual customer or prospects to the perfect digital customer experience. Most importantly, this partnership makes the job of the marketing department easier because the best tools are now designed to work harmoniously together. Marketers will be able to deliver highly personalized content to the right audience and get a complete view of how the visitor moves through the entire purchase path.
Episerver 7 CMS, the first content management system to allow marketers and editors to create content that works seamlessly across channels, allows users to strategically manage their online presence by creating, managing and optimizing any number of sites for global or local markets. With this integration, Episerver users will be able to access and work with Silverpop, adding advanced marketing capabilities around lead capture and nurturing. The partnership, which originated from Silverpop’s own use of the Episerver CMS platform, will make marketing data within Silverpop Engage available in Episerver’s advanced personalization engine, and will enable users to strategically tie together marketing efforts and improve efficiency while increasing conversion rates through suggested and personalized messaging.
“There’s an increasing need to measure all digital interactions quickly and to make this data instantly actionable across all channels, adjust content and messaging according to real-time results and improve conversions. By seamlessly integrating the Episerver web experience management solution into Silverpop Engage, these complexities melt away,” said Will Schnabel, senior vice president of global business development for Silverpop. “By delivering a more integrated digital presence our customers will improve the experience for their customers and prospects and more efficiently increase their revenue.”
“We’re proud and excited to be working with Silverpop, as it is an important step toward building upon the capabilities of our platform,” said Bob Egner, VP of Product Management at Episerver. “This partnership allows our customers to further utilize marketing and lead nurturing capabilities through an integrated approach, combining the marketing capabilities of Silverpop with Episerver’s streamlined content creation.”
For more information, please contact:
VP of Global Marketing, Episerver
+46 73 852 17 52
Manager of Corporate Communications-Silverpop
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit us at www.silverpop.com.
About Optimizely (Episerver)
At Optimizely (Episerver), we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.
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Rachel Teitt Gill
Director of Corporate Communications, Optimizely
Sr. Public Relations Manager, Walker Sands